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About the role
Key responsibilities & impact- Plan, manage, and execute digital media buys across a variety of ad platforms for multiple clients simultaneously.
- Full understanding and execution of paid search and social advertising
- Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
- Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.
- Create and analyze campaign performance reports to inform relevant teams.
- Prepare research and insights to inform ongoing media recommendations.
- Manage budget allocations and bid parameters to deliver most efficient results.
- Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
- Constantly learn and experiment new effective bidding, ad placement, and management techniques.
- Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation.
- Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
- Participate in budget allocation for different channels and platforms.
Requirements
What you’ll need- Experience in digital advertising, including paid search and social
- A track record in driving success in any or all of the following platforms: Walmart, Instacart, Amazon.
- Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital.
- Excellent organization, tactical, analytical/data management, Excel, and communication skills.
Benefits
Comp & perks- medical, dental, vision insurance
- performance bonuses
- equity
- vacation time + more
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital media buyingpaid search advertisingsocial advertisingcampaign performance analysisreturn-on-ad-spend (ROAS)Cost per Acquisition (CPA)budget managementbidding techniquesdata analysisExcel
Soft Skills
organizationtactical skillsanalytical skillscommunicationcollaborationongoing learningrelationship management
