Head of Growth Marketing

Vendelux

Head of Growth Marketing scaling Vendelux’s event marketing intelligence SaaS pipeline. Driving SLG, PLG, mobile app acquisition, and conversion across global channels.

Posted 8/27/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $175,000 - $215,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing global demand generation strategies across multiple channels, including paid media, SEO, and events, while driving user acquisition and measurable pipeline growth. Proficient in leveraging AI tools for content automation and personalization, with a strong focus on optimizing marketing funnels and performance metrics.

Highest-signal resume keywords

B2B SaaS GrowthDemand Generation StrategyUser Acquisition MetricsHubSpot ExpertiseAttribution Models

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationUser AcquisitionActivation MetricsRetention MetricsConversion OptimizationSegmentation StrategiesPerformance AnalyticsLifecycle MarketingPipeline GrowthContent Framework Design

Soft Skills

LeadershipCollaborationStrategic ThinkingCommunication

Tools & Technologies

HubSpotLinkedIn Campaign ManagerGoogle AdsGoogle Tag ManagerMeta AdsCRM SystemsMarketing Automation ToolsProduct Analytics Platforms

Industry Keywords

B2BSaaSPLGSLGMobile App GrowthFreemium ProductsSelf-Serve AcquisitionSeries B/C Companies

About the role

Key responsibilities & impact

Own and execute the global demand generation strategy across paid media, email, content, SEO, ABM, events, and PLG channels
Drive awareness, user acquisition, lead generation, and measurable pipeline growth aligned with business goals
Own growth KPIs for Vendelux's mobile app, including acquisition, activation, engagement, retention, and conversion
Build and optimize PLG acquisition and lifecycle programs
Partner with Product and Product Marketing to improve activation and retention and convert product usage signals into deeper engagement and conversion
Develop and operationalize the marketing funnel, goals, performance metrics, and reporting
Improve conversion rates across the marketing and product-led funnel
Build and scale personalized ABM programs for target accounts
Work with Events & Community to amplify content campaigns and event-driven pipeline
Leverage AI and modern tooling to personalize at scale and increase team leverage
Build AI-assisted workflows for content, distribution, SEO/GEO/AEO experimentation, campaign iteration, and personalization
Design and optimize buyer-journey content frameworks, including ads, landing pages, nurture streams, lifecycle communications, and thought leadership
Implement attribution models and reporting frameworks to measure performance, identify growth drivers, and optimize ROI
Directly manage two marketers while driving key programs, experimentation, and acquisition initiatives

Requirements

What you’ll need

10+ years in B2B SaaS growth or demand generation
Demonstrated track record of building scalable programs that drive measurable pipeline and revenue
Experience scaling Series B/C companies
Experience with SLG, PLG, mobile app growth, freemium products, or self-serve acquisition strongly preferred
Experience owning or influencing user acquisition, activation, retention, and conversion metrics
Expert use of HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager, and Meta Ads
Familiarity with App Store acquisition, mobile attribution, lifecycle marketing, or product analytics tools is a plus
Proficient in using AI tools to automate and build content
Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization
Ability to design segmentation strategies and personalization frameworks at scale
Familiarity with CRM systems, marketing automation tools, product analytics platforms, and reporting dashboards
Must be legally authorized to work in the United States
Ability to commit to the NYC headquarters up to 4 times a week

Benefits

Comp & perks

Equity
Bonus
Equal opportunity workplace