Vendelux

Demand Generation Manager

Vendelux

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $120,000 - $145,000 per year

About the role

  • Execute and optimize Vendelux’s global demand generation programs across paid media, email, content, SEO, ABM, and digital campaigns to drive awareness, lead generation, and measurable pipeline growth
  • Partner with the Head of Marketing to operationalize the marketing funnel, including performance targets, campaign strategy, and pipeline forecasting
  • Improve conversion rates across the marketing funnel through testing, experimentation, and performance optimization
  • Build and scale ABM programs that deliver highly personalized engagement for priority accounts
  • Leverage AI and modern tooling to personalize campaigns at scale and increase team leverage
  • Build and operate AI-assisted workflows across content creation, SEO/GEO/AEO experimentation, prospect research, and rapid campaign iteration
  • Design and optimize content frameworks aligned to the buyer journey, including ads, landing pages, nurture streams, and thought leadership assets
  • Implement attribution models and reporting frameworks to measure performance, identify pipeline drivers, and optimize ROI
  • Collaborate closely with Sales and SDR teams to improve lead quality, targeting, and pipeline conversion

Requirements

  • 6–10+ years of B2B SaaS demand generation or growth marketing experience with a demonstrated track record of driving pipeline and revenue
  • Experience operating in high-growth Series B/C technology companies
  • Strong hands-on experience with HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager, and modern marketing analytics tools
  • Proficiency using AI tools to accelerate campaign development, experimentation, and content creation
  • Analytical mindset with strong understanding of funnel metrics, attribution models, and campaign performance optimization
  • Builder mentality with the ability to operate in fast-moving, high-ownership environments
  • Comfortable operating with ambiguity and turning ideas into executed programs
  • Experience designing segmentation strategies and personalization frameworks for target accounts
  • Familiarity with CRM systems, marketing automation platforms, and performance dashboards
Benefits
  • Competitive base salary and bonus
  • Healthcare covering medical, dental and vision
  • Work from our NYC HQ
  • Unlimited PTO plus two company-wide shutdowns during the July 4th week and the Christmas – New Years week
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingcampaign strategyconversion rate optimizationattribution modelssegmentation strategiespersonalization frameworksperformance optimizationcontent creationpipeline forecasting
Soft Skills
analytical mindsetbuilder mentalityability to operate in ambiguitycollaborationexperimentationtestingleadershipcommunicationorganizational skillsproblem-solving