Marketing Automation, Website Specialist

Vendavo

Marketing automation and website specialist supporting Vendavo’s cloud-based pricing and selling software. Building Pardot campaigns and managing WordPress content for global B2B growth.

Posted 8/15/2026full-timeBengaluru • 🇮🇳 IndiaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing Pardot campaigns, including email marketing, audience segmentation, and campaign performance monitoring. Proficient in website content management and collaboration with cross-functional teams to ensure brand alignment and compliance.

Highest-signal resume keywords

Pardot Campaign ManagementSalesforce Account EngagementEmail MarketingWebsite Content ManagementSEO Basics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationCampaign OperationsHTMLCSSAudience SegmentationLead NurturingCampaign QAGoogle AnalyticsUTM TrackingReporting Dashboards

Soft Skills

Attention to DetailOrganizational SkillsWritten CommunicationCollaboration

Tools & Technologies

WordPressElementorPardotSalesforceCMS

Certifications & Qualifications

Salesforce Account Engagement SpecialistPardot Specialist Certification

Industry Keywords

B2B SaaSTechnology MarketingEnterprise Software MarketingEmail ComplianceCampaign Reporting

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Build, test, launch, and maintain Pardot campaigns, including emails, forms, landing pages, lists, automation rules, engagement programs, and completion actions
Translate campaign briefs into accurate Pardot builds supporting lead generation, nurture, event promotion, customer communications, and sales enablement
Manage audience segmentation, list uploads, dynamic lists, suppression lists, and campaign member tracking
QA campaign assets for links, tracking, personalization, formatting, rendering, and compliance
Monitor campaign performance and provide basic reporting on engagement, submissions, activity, and conversions
Maintain campaign naming conventions, folder structures, tagging, documentation, and process standards
Manage website content updates in the CMS, including pages, resources, blogs, landing pages, images, metadata, and formatting
Coordinate with content, design, and web development teams on accurate, timely, brand-aligned updates
Support SEO/GEO/AEO and content hygiene through page titles, meta descriptions, links, redirects, alt text, and content updates
Troubleshoot basic Pardot, Salesforce, CMS, form, and tracking issues, escalating technical problems when appropriate
Perform other duties as assigned

Requirements

What you’ll need

2–4 years of experience in marketing automation, campaign operations, digital marketing, or website content management
Hands-on experience building campaigns in Pardot, Salesforce Account Engagement, or a similar marketing automation platform
Experience managing website updates in WordPress and Elementor
Strong understanding of email marketing, landing pages, forms, segmentation, lead nurturing, and campaign QA
Basic knowledge of HTML and CSS
Familiarity with Salesforce campaign structures, lead/contact data, and marketing attribution processes
Excellent attention to detail and organizational skills; ability to manage multiple requests and deadlines
Strong written communication skills and ability to collaborate effectively with global teams
Salesforce Account Engagement or Pardot Specialist certification
Experience in a B2B SaaS, technology, or enterprise software marketing environment
Familiarity with Google Analytics, UTM tracking, SEO basics, and campaign reporting dashboards
Experience supporting webinars, events, paid media campaigns, nurture programs, or ABM campaigns
Basic understanding of privacy, consent, unsubscribe, and email compliance best practices

Benefits

Comp & perks

Professional growth and Development opportunities
Working within a team of friendly, skilled people where help is always within reach
Flexible working hours
4 recharge days, where the entire company goes on a brief pause in all geographies for 1 day each quarter
High-end laptop (Windows or Mac)
Competitive pay and bonus
18 vacation days in a year in addition to 15 days Sick Leave/ Casual leave per calendar year
16 hours of paid volunteer time off per year
Wedding gift and newborn gift allowance for employees
26 weeks of paid maternity leave and one week of paid paternity leave
12 wellness leaves for women employees
Health Insurance of up to 7 lacs for self, spouse, 4 dependent children, and parents; 100% of the premium is paid by Vendavo
Group Term Insurance coverage up to three times of their Annual CTC
Group Personal Accident coverage up to three times of Annual CTC
Provident fund contributions