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Marketing Specialist
Venari SecurityMarketing Specialist at Venari Security driving demand generation and brand positioning. Overseeing marketing strategies and collaborating with sales leadership in the cybersecurity industry.
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own and evolve Venari's brand identity, messaging, and value proposition across all channels.
- Develop compelling narratives around quantum security, crypto-agility, and regulatory compliance that resonate with CISOs, risk officers, and compliance teams.
- Represent Venari at industry conferences, webinars, and media engagements.
- Design and execute multi-channel demand generation campaigns (email, paid, organic, events, partnerships) to drive qualified pipeline.
- Collaborate with sales to align marketing activity to revenue targets and buyer stages.
- Manage and optimise marketing qualified lead (MQL) flow and conversion metrics.
- Lead the creation of high-quality content including white papers, case studies, blog posts, webinars, and the company's 'State of Encryption' report series.
- Build Venari's thought leadership presence across LinkedIn, industry publications, and relevant analyst communities.
- Manage the company website, SEO strategy, and digital advertising programmes.
- Develop product marketing materials including solution briefs, pitch decks, and competitive battle cards to support the sales team.
- Track, measure, and report on marketing performance metrics including CAC, MQL volume, content engagement, and pipeline contribution.
Requirements
What you’ll need- 5+ years of B2B marketing experience, ideally within cybersecurity, SaaS, or enterprise technology.
- Proven track record of driving pipeline growth and building brand awareness in complex technical markets.
- Strong content creation skills you can write clearly and persuasively for both technical and executive audiences.
- Experience with marketing automation platforms (e.g. HubSpot, Marketo) and CRM systems (e.g. Salesforce).
- Hands-on digital marketing experience: SEO, SEM, social media, email, and paid campaigns.
- Data-driven mindset with strong analytical capabilities.
- Excellent communication and stakeholder management skills.
- Familiarity with cybersecurity concepts such as encryption, PKI, TLS/SSL, or post-quantum cryptography (PQC).
- Experience marketing to regulated industries such as financial services, healthcare, or critical national infrastructure.
- Prior experience in a scale-up or growth-stage environment.
- Understanding of NIST frameworks, NCSC guidelines, or GDPR/compliance-driven sales cycles.
Benefits
Comp & perks- Flexible working arrangements
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingcontent creationSEOSEMemail campaignspaid campaignsdata analysispipeline growthbrand awarenessregulatory compliance
Soft Skills
communicationstakeholder managementanalytical capabilitiespersuasive writingcollaborationleadershipthought leadershipcreativitystrategic thinkingadaptability