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About the role
Key responsibilities & impact- Lead the end-to-end operation of HR4Results — planning, execution, communications, and performance tracking.
- Own the financial health of events: monitor budgets, revenue projections, cost per attendee, and ROI.
- Design and lead the demand generation strategy for events: define target audiences, channels, messaging, and tactics for each phase — pre-event, during, and post-event.
- Develop and execute the event communications strategy: editorial calendar, ticket conversion flows, and communications for leads, customers, and partners.
- Manage the portfolio of smaller events — strategic sponsorships at industry trade shows, conferences, and summits.
- Serve as the coordination hub across teams: interface with Sales, Customer Success, Product, Design, Content, and Finance to ensure every team knows what to do and by when.
- Structure the operation as a PMO: timelines, owners, scope, vendor management, weekly status updates, and documentation of processes and playbooks.
- Negotiate and manage vendors, venues, and partners, ensuring quality within the approved budget.
- Monitor and report key metrics: ticket and sponsorship revenue, cost per attendee, conversion rate, NPS, and influenced pipeline.
Requirements
What you’ll need- Proven experience planning and executing medium- and large-scale events (corporate, industry, or brand events)
- Experience managing projects with multiple concurrent streams — timelines, scope, budget, and vendors
- Experience with financial management of events: budgeting, revenue projections, and ROI analysis
- Ability to design and execute demand generation strategies (pre-, during-, and post-event)
- Familiarity with marketing automation and/or CRM tools (e.g., HubSpot, RD Station, Salesforce)
- Hands-on experience with generative AI tools for process optimization and content creation
- PMO mindset and strong organizational skills: able to manage many streams without losing track, document processes well, and enforce deadlines proactively
- Ability to align and influence stakeholders of different seniorities without formal authority
- Autonomy and proactivity to identify issues and propose solutions before escalation
- Resilience and adaptability to handle unforeseen issues and tight deadlines
- Clear written and verbal communication to align teams and report results
- Experience selling or managing event sponsorships and sponsorship packages
- Experience in technology companies, SaaS, or high-growth environments
- Knowledge of B2B marketing and sales funnels
- Experience with pricing and conversion strategies for ticket sales
- English proficiency for negotiating with international vendors and partners
Benefits
Comp & perks- Meal allowance on the Caju card
- Medical plan 100% paid by Gupy for you, with co-payment for legal dependents
- Dental plan
- Life insurance
- Home office allowance
- Physical health support through benefits such as Wellhub and TotalPass
- Starbem telemedicine and wellbeing service with an initial free offer of 4 psychology sessions, 1 nutrition session, and medical consultations
- Guapeco, a pet care plan that provides reimbursement for veterinary care at any clinic in Brazil
- 6 months of maternity leave
- Extended paternity leave
- 5 days of marriage leave
- Internal recognition with Gupy Coins, redeemable as credit on your Caju card (rewards such as Netflix credit, Spotify credit, pizza voucher, gaming voucher, romantic dinner voucher)
- Day off on your birthday
- Creditas payroll-deductible loan with lower interest rates
- Creditas Financial Education, with exclusive content to help you improve your financial knowledge
- Creditas Store, a platform to purchase products or services with payments deducted directly from your payroll
- Férias&Co, annual credits to help you plan vacations by purchasing accommodation and flights in Brazil and worldwide via subscription (we subsidize part of the monthly fee; you choose whether to subscribe)
- Woba: access to coworking spaces around Brazil
- Opportunity to become a shareholder/partner at Gupy
- Typically, on Fridays we finish work at 3:00 PM
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event planningfinancial managementbudgetingROI analysisdemand generation strategiesproject managementvendor managementticket sales strategiesmarketing automationCRM tools
Soft Skills
organizational skillsstakeholder alignmentproactive problem solvingresilienceadaptabilityclear communicationinfluence without authorityautonomyprocess documentationdeadline enforcement