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ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
event planningfinancial managementbudgetingROI analysisdemand generation strategiesproject managementvendor managementticket sales strategiesmarketing automationCRM tools
Soft Skills
organizational skillsstakeholder alignmentproactive problem solvingresilienceadaptabilityclear communicationinfluence without authorityautonomyprocess documentationdeadline enforcement
Tools & Technologies
HubSpotRD StationSalesforcegenerative AI tools
Industry Keywords
B2B marketingevent sponsorshipsSaaShigh-growth environmentscorporate eventsindustry trade showsconferencessummitsticket conversionNPS
About the role
Key responsibilities & impact- Lead the end-to-end operation of HR4Results — planning, execution, communications, and performance tracking.
- Own the financial health of events: monitor budgets, revenue projections, cost per attendee, and ROI.
- Design and lead the demand generation strategy for events: define target audiences, channels, messaging, and tactics for each phase — pre-event, during, and post-event.
- Develop and execute the event communications strategy: editorial calendar, ticket conversion flows, and communications for leads, customers, and partners.
- Manage the portfolio of smaller events — strategic sponsorships at industry trade shows, conferences, and summits.
- Serve as the coordination hub across teams: interface with Sales, Customer Success, Product, Design, Content, and Finance to ensure every team knows what to do and by when.
- Structure the operation as a PMO: timelines, owners, scope, vendor management, weekly status updates, and documentation of processes and playbooks.
- Negotiate and manage vendors, venues, and partners, ensuring quality within the approved budget.
- Monitor and report key metrics: ticket and sponsorship revenue, cost per attendee, conversion rate, NPS, and influenced pipeline.
Requirements
What you’ll need- Proven experience planning and executing medium- and large-scale events (corporate, industry, or brand events)
- Experience managing projects with multiple concurrent streams — timelines, scope, budget, and vendors
- Experience with financial management of events: budgeting, revenue projections, and ROI analysis
- Ability to design and execute demand generation strategies (pre-, during-, and post-event)
- Familiarity with marketing automation and/or CRM tools (e.g., HubSpot, RD Station, Salesforce)
- Hands-on experience with generative AI tools for process optimization and content creation
- PMO mindset and strong organizational skills: able to manage many streams without losing track, document processes well, and enforce deadlines proactively
- Ability to align and influence stakeholders of different seniorities without formal authority
- Autonomy and proactivity to identify issues and propose solutions before escalation
- Resilience and adaptability to handle unforeseen issues and tight deadlines
- Clear written and verbal communication to align teams and report results
- Experience selling or managing event sponsorships and sponsorship packages
- Experience in technology companies, SaaS, or high-growth environments
- Knowledge of B2B marketing and sales funnels
- Experience with pricing and conversion strategies for ticket sales
- English proficiency for negotiating with international vendors and partners
Benefits
Comp & perks- Meal allowance on the Caju card
- Medical plan 100% paid by Gupy for you, with co-payment for legal dependents
- Dental plan
- Life insurance
- Home office allowance
- Physical health support through benefits such as Wellhub and TotalPass
- Starbem telemedicine and wellbeing service with an initial free offer of 4 psychology sessions, 1 nutrition session, and medical consultations
- Guapeco, a pet care plan that provides reimbursement for veterinary care at any clinic in Brazil
- 6 months of maternity leave
- Extended paternity leave
- 5 days of marriage leave
- Internal recognition with Gupy Coins, redeemable as credit on your Caju card (rewards such as Netflix credit, Spotify credit, pizza voucher, gaming voucher, romantic dinner voucher)
- Day off on your birthday
- Creditas payroll-deductible loan with lower interest rates
- Creditas Financial Education, with exclusive content to help you improve your financial knowledge
- Creditas Store, a platform to purchase products or services with payments deducted directly from your payroll
- Férias&Co, annual credits to help you plan vacations by purchasing accommodation and flights in Brazil and worldwide via subscription (we subsidize part of the monthly fee; you choose whether to subscribe)
- Woba: access to coworking spaces around Brazil
- Opportunity to become a shareholder/partner at Gupy
- Typically, on Fridays we finish work at 3:00 PM
