Vempra

Mid-level ABM Analyst

Vempra

full-time

Posted on:

Location Type: Remote

Location: Remote • Brasil

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Job Level

Mid-LevelSenior

About the role

  • Develop and execute ABM campaigns (1:1, 1:few, and 1:many) focused on strategic accounts and aligned with sales and marketing objectives.
  • Knowledge of the B2B sales funnel for Enterprise accounts, with the ability to map complex buying journeys, identify leverage points, and support commercial strategies focused on large accounts.
  • Responsible for creating and managing ABM plays, including developing strategic dossiers for key accounts, defining and tracking the ABM Score, and continuously analyzing the effectiveness of actions in collaboration with Marketing, Sales and Customer Success teams.
  • Plan and execute small-scale events for target accounts.
  • Work collaboratively with sales, market intelligence and product teams to identify growth opportunities in key accounts.
  • Create and optimize personalized journeys, segmented content and tailored digital experiences for decision-makers in target accounts.
  • Use automation tools, CRM and data intelligence to scale ABM strategies with efficiency and predictability.
  • Measure, analyze and report campaign performance focusing on KPIs such as engagement, pipeline generation and conversion.
  • Support the implementation and evolution of the ABM structure at Gupy, contributing best practices, playbooks and scalable frameworks.
  • Stay up to date on market trends, B2B buying behavior and emerging marketing and sales technologies.

Requirements

  • Proven experience with ABM strategies in B2B environments (minimum 4 years).
  • Strong command of tools such as HubSpot, Salesforce, LinkedIn Ads, Demandbase, 6sense, ZoomInfo or similar.
  • Familiarity with concepts such as ICP (Ideal Customer Profile), buyer personas, B2B sales funnel and multichannel journeys.
  • Excellent analytical skills, with the ability to turn data into actionable insights.
  • Advanced English (for reading technical materials and preferably for verbal communication).
  • Strategic mindset and business acumen: you understand the impact of your actions on company results.
  • Cross-functional collaboration: comfortable acting as a bridge between marketing, sales, data and product.
  • High-level communication: clear, concise and persuasive, both written and verbal.
  • Constant curiosity and an experimentation mindset: eager to learn, test and continuously optimize.
  • Organization and autonomy: able to manage multiple initiatives with focus and clear prioritization.
Benefits
  • Meal allowance on the Caju card;
  • Health insurance 100% paid by Gupy for you, with co-pay for eligible dependents;
  • Dental plan;
  • Life insurance;
  • Home office allowance;
  • Support for physical health through benefits such as Wellhub and TotalPass;
  • Starbem, a telemedicine and online well-being service with an initial free offering of 4 psychology sessions, 1 nutrition session and medical consultations;
  • Guapeco, a pet health plan that provides reimbursement at any veterinary clinic in Brazil;
  • 6-month maternity leave;
  • Extended paternity leave;
  • 5-day marriage leave;
  • Internal recognition with our Gupy Coins, which you can redeem as credit on your Caju card (rewards such as Netflix vouchers, Spotify vouchers, pizza vouchers, gamer vouchers, romantic dinner vouchers);
  • Day off on your birthday;
  • Creditas payroll loan, with installments deducted directly from your paycheck and lower interest rates;
  • Creditas financial education, with exclusive content to help you improve your financial literacy;
  • Creditas Store, a shop where you can purchase products or services and pay directly through payroll deductions;
  • Férias&Co, annual credits to help you organize holiday travel by purchasing accommodation and tickets in Brazil and abroad via subscription — we subsidize part of the monthly fee and you choose whether to enroll;
  • Woba: allows Gupiers to access coworking spaces across Brazil;
  • Opportunity to become a shareholder at Gupy;
  • Generally on Fridays we work until 3:00 PM.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
ABM strategiesB2B sales funnelcampaign performance measurementdata analysispersonalized journeyssegmented contentdigital experiencesKPI trackingstrategic dossier developmentcommercial strategy support
Soft skills
analytical skillsstrategic mindsetbusiness acumencross-functional collaborationhigh-level communicationcuriosityexperimentation mindsetorganizationautonomyfocus