Data Analyst, Tracking

Velstar | Shopify Plus Partner Agency

Join Velstar as a Tracking & Reporting Analyst implementing GA4, GTM & server-side tracking. Work with DTC and B2B clients, providing analytical insight and support.

Posted 8/2/2026full-timeLiverpool • 🇬🇧 United KingdomJunior💰 £35,000 - £45,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Proficient in implementing and auditing GA4 and Google Tag Manager setups, with a strong focus on conversion tracking across multiple ad platforms. Capable of diagnosing data quality issues and building insightful client-facing reports using advanced tools.

Highest-signal resume keywords

GA4 ImplementationGoogle Tag ManagerConversion TrackingData AnalysisAI Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

GA4Google Tag ManagerConversion TrackingEvent TrackingDataLayer ConfigurationTroubleshootingPerformance MarketingData Quality DiagnosisReportingDashboard Creation

Soft Skills

Problem-SolvingAttention to DetailAdaptability

Tools & Technologies

Google AdsMeta AdsTikTok AdsLinkedIn AdsLooker StudioStapeClaude

About the role

Key responsibilities & impact

Implementing and auditing GA4 and Google Tag Manager setups, including consent configuration, event tracking and custom dataLayer events
Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads
Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups
Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data
Building client-facing reports and dashboards, using tools like Looker Studio, and AI tools such as Claude to speed up analysis
Picking up ad-hoc tickets and one-off projects across our client base

Requirements

What you’ll need

1 to 3 years' hands-on experience with GA4 and Google Tag Manager
Solid experience with conversion tracking across multiple ad platforms, not just one
A genuine appetite for troubleshooting, not just implementing
Confidence using AI tools like Claude to support analysis and reporting, or a genuine willingness to learn how we use them

Benefits

Comp & perks

Support and mentoring to build skills in server-side tracking, attribution and multi-platform conversion setups
Growing autonomy as your skills develop, from supported delivery to owning tickets and projects independently
Hybrid working, 3 days a week in the office
Flexi-time
28 days holiday, including bank holidays, rising to 33, plus your birthday off
Option to roll, buy or sell up to 5 days each year
Career development support
Vitality Health cover from day including mental health support, therapy and virtual GP
Salary sacrifice pension, so more of what you pay in reaches your pension rather than the taxman