Data & Tracking Analyst

Velstar | Shopify Plus Partner Agency

Data & Tracking Analyst implementing GA4, GTM & server-side tracking for leading businesses at Velstar. Offering real ownership, mentoring, and progression in a growing Data & Analytics team.

Posted 8/2/2026full-timeDunfermline • 🇬🇧 United KingdomJuniorMid-Level💰 £35,000 - £45,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in implementing and auditing GA4 and Google Tag Manager setups, with a strong focus on conversion tracking across multiple ad platforms. Proficient in troubleshooting data discrepancies and building client-facing reports using advanced tools.

Highest-signal resume keywords

GA4 ImplementationGoogle Tag ManagerConversion TrackingData AnalysisAI Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event TrackingCustom DataLayer EventsPerformance MarketingTroubleshootingData Quality Diagnosis

Soft Skills

Genuine Appetite for TroubleshootingConfidence in Learning

Tools & Technologies

Google AdsMeta AdsTikTok AdsLinkedIn AdsLooker StudioStape

About the role

Key responsibilities & impact

Implementing and auditing GA4 and Google Tag Manager setups, including consent configuration, event tracking and custom dataLayer events
Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads
Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups
Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data
Building client-facing reports and dashboards, using tools like Looker Studio, and AI tools such as Claude to speed up analysis
Picking up ad-hoc tickets and one-off projects across our client base

Requirements

What you’ll need

1 to 3 years' hands-on experience with GA4 and Google Tag Manager
Solid experience with conversion tracking across multiple ad platforms, not just one
A genuine appetite for troubleshooting, not just implementing
Confidence using AI tools like Claude to support analysis and reporting, or a genuine willingness to learn how we use them

Benefits

Comp & perks

Flexi-time
28 days holiday, including bank holidays, rising to 33, plus your birthday off
Option to roll, buy or sell up to 5 days each year
Career development support
Vitality Health cover from day including mental health support, therapy and virtual GP
Salary sacrifice pension, so more of what you pay in reaches your pension rather than the taxman