Paid Search Manager

Velstar | Shopify Plus Partner Agency

Paid Search Manager responsible for optimizing paid search campaigns for ambitious eCommerce brands. Leading data-driven strategies to enhance performance metrics in a collaborative environment.

Posted 4/11/2026full-timeDunfermline • 🇬🇧 United KingdomJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Planning, building and managing paid search campaigns across Google Ads and Microsoft Ads (Search & Shopping)
Monitoring budgets and pacing to ensure spend aligns with client commercial goals
Optimising campaigns to improve profitable acquisition (CPA, new customer cost, margin contribution)
Running structured testing to improve performance and conversion outcomes
Evaluating automated campaign types and applying critical thinking to platform recommendations
Using AI tools to improve efficiency across research, campaign builds, ad copy and analysis
Applying smart bidding strategies with a clear understanding of optimisation signals
Delivering clear, commercially grounded performance reports with actionable next steps
Using analytics tools to build a full picture of performance beyond platform data
Forecasting performance using historical trends and seasonality
Identifying growth opportunities and making evidence-based recommendations
Acting as a confident client-facing expert, presenting performance and insight clearly
Collaborating with account and success teams to support strong client relationships
Supporting audits, strategic projects and knowledge sharing across the Paid Media team

Requirements

What you’ll need

2+ years’ experience in paid search, ideally within an agency environment
Strong hands-on experience with Google Ads (Search and Shopping campaigns)
Experience using Google Ads Editor for campaign builds and management
Confidence applying AI tools and automation within paid search workflows
A strong commercial mindset, understanding profitability and acquisition economics
Experience working with eCommerce data and platforms
Proficiency with analytics tools and interpreting large datasets
A broad understanding of paid media and how search fits within the wider mix
Strong communication skills, including presenting to clients
The ability to manage multiple accounts independently and prioritise effectively

Benefits

Comp & perks

Hybrid working (minimum 3 days per week one of our offices)
A hands-on role with real ownership of performance and outcomes
The opportunity to work with ambitious eCommerce brands focused on growth
A collaborative, cross-functional team environment
A culture that values commercial thinking, curiosity and continuous improvement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid searchGoogle AdsMicrosoft Adscampaign optimisationsmart bidding strategiesanalytics toolseCommerce datadata interpretationcampaign managementautomated campaign types

Soft Skills

communication skillsclient-facing expertisecritical thinkingcollaborationevidence-based recommendationsperformance reportingbudget managementprioritisationconfidencecommercial mindset