Velstar | Shopify Plus Partner Agency

Paid Search Manager

Velstar | Shopify Plus Partner Agency

full-time

Posted on:

Location Type: Hybrid

Location: Dunfermline • United Kingdom

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About the role

  • Planning, building and managing paid search campaigns across Google Ads and Microsoft Ads (Search & Shopping)
  • Monitoring budgets and pacing to ensure spend aligns with client commercial goals
  • Optimising campaigns to improve profitable acquisition (CPA, new customer cost, margin contribution)
  • Running structured testing to improve performance and conversion outcomes
  • Evaluating automated campaign types and applying critical thinking to platform recommendations
  • Using AI tools to improve efficiency across research, campaign builds, ad copy and analysis
  • Applying smart bidding strategies with a clear understanding of optimisation signals
  • Delivering clear, commercially grounded performance reports with actionable next steps
  • Using analytics tools to build a full picture of performance beyond platform data
  • Forecasting performance using historical trends and seasonality
  • Identifying growth opportunities and making evidence-based recommendations
  • Acting as a confident client-facing expert, presenting performance and insight clearly
  • Collaborating with account and success teams to support strong client relationships
  • Supporting audits, strategic projects and knowledge sharing across the Paid Media team

Requirements

  • 2+ years’ experience in paid search, ideally within an agency environment
  • Strong hands-on experience with Google Ads (Search and Shopping campaigns)
  • Experience using Google Ads Editor for campaign builds and management
  • Confidence applying AI tools and automation within paid search workflows
  • A strong commercial mindset, understanding profitability and acquisition economics
  • Experience working with eCommerce data and platforms
  • Proficiency with analytics tools and interpreting large datasets
  • A broad understanding of paid media and how search fits within the wider mix
  • Strong communication skills, including presenting to clients
  • The ability to manage multiple accounts independently and prioritise effectively
Benefits
  • Hybrid working (minimum 3 days per week one of our offices)
  • A hands-on role with real ownership of performance and outcomes
  • The opportunity to work with ambitious eCommerce brands focused on growth
  • A collaborative, cross-functional team environment
  • A culture that values commercial thinking, curiosity and continuous improvement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid searchGoogle AdsMicrosoft Adscampaign optimisationsmart bidding strategiesanalytics toolseCommerce datadata interpretationcampaign managementautomated campaign types
Soft Skills
communication skillsclient-facing expertisecritical thinkingcollaborationevidence-based recommendationsperformance reportingbudget managementprioritisationconfidencecommercial mindset