VelocityEHS

VP, Demand Generation

VelocityEHS

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $185,000 - $290,000 per year

Job Level

Lead

About the role

  • Develop and execute a scalable demand generation strategy focused on mid-market and enterprise segments, optimizing channels like SEM, webinars, and content marketing.
  • Assess, structure, and lead a team of marketers, providing mentorship and driving high performance across partner marketing, SEM, email, and webinars.
  • Partner closely with sales leadership to redefine lead flow processes, improve lead scoring, and optimize funnel conversion rates.
  • Own marketing-attributed pipeline goals, leveraging advanced analytics and reporting to provide visibility into campaign performance and ROI.
  • Collaborate with the CMO and marketing peers to align demand generation initiatives with overarching go-to-market strategies, ensuring consistency in messaging and execution.
  • Evaluate and manage the marketing budget, allocating resources to maximize impact across key channels.
  • Introduce innovative approaches leveraging AI and automation to enhance speed and efficiency.
  • Strengthen cross-functional relationships with sales, product, and marketing operations to ensure alignment on revenue goals.

Requirements

  • Bachelor's degree with 10+ years of experience
  • Proven experience in a global B2B SaaS organization with expertise in building and optimizing demand generation and go-to-market strategies.
  • A track record of driving marketing-attributed revenue within a growing SaaS organization, showcasing the ability to excel during pivotal growth phases.
  • Demonstrated ability to meticulously track and optimize the lead funnel, ensuring a data-driven approach to marketing decision-making.
  • Proficient in improving marketing investments by developing reporting systems that provide clear visibility into performance metrics.
  • Strong understanding of marketing technologies and tools, including marketing automation platforms, ABM platforms, analytical tools, and CRM systems.
  • Experience managing multi-million-dollar marketing budgets that deliver measurable ROI.
  • Proven ability to assess and optimize team structures, ensuring alignment with organizational goals and fostering high performance.
  • Skilled in aligning marketing and sales functions to improve collaboration, optimize lead flow processes, and enhance funnel conversion rates.
  • Demonstrated proficiency in leading comprehensive marketing planning cycles, including strategy development and budget allocation.
  • Exceptional communication and interpersonal skills, with a proven ability to collaborate cross functionally to achieve shared goals.
  • An influential leader who can inspire confidence in the marketing team’s ability to deliver results.
  • Strong analytical mindset with a relentless focus on performance optimization and achieving pipeline targets.
  • A constant desire to innovate and elevate team performance, driving business growth.
Benefits
  • Generous time off programs
  • Medical/dental coverage, retirement (with employer match)
  • Parental leave plans for all family types
  • Job shadowing programs and one-on-one coaching opportunities
  • Tuition reimbursement for continuing education, advanced degrees, and certifications
  • Remote-first and flexible work schedule to fit your family's needs
  • Monthly stipend to make your home office more comfortable, productive, and successful
  • Corporate wellness and personalized preventative mental health care programs
  • Summer Fridays (Memorial Day through Labor Day enjoy a 6-hour workday every Friday)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationlead scoringfunnel conversion ratesmarketing-attributed revenuedata-driven marketingreporting systemsmarketing planningperformance optimizationbudget allocationAI and automation
Soft Skills
mentorshiphigh performancecollaborationcommunicationinterpersonal skillsinfluential leadershipanalytical mindsetinnovationteam alignmentcross-functional relationships