VelocityEHS

Senior Marketing Manager, Customer

VelocityEHS

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $96,850 - $123,250 per year

Job Level

Senior

About the role

  • Design and execute segmented expansion campaigns targeting upsell and cross-sell opportunities by lifecycle stage, product usage, industry, and account tier.
  • Partner with Sales and Customer Success to prioritize high-potential accounts and develop coordinated expansion plays.
  • Collaborate with Product Marketing to refine bundling strategies, value propositions, and positioning that increase product adoption and penetration.
  • Drive measurable expansion pipeline and revenue contribution from marketing-sourced and marketing-influenced programs.
  • Architect personalized lifecycle programs leveraging behavioral triggers, product usage signals, intent data, and customer milestones.
  • Execute integrated, multi-channel campaigns across email, webinars, in-product messaging, digital, and SDR outreach.
  • Partner with Customer Experience and CS to align messaging across onboarding, adoption, renewal, and expansion stages.
  • Establish scalable journey frameworks that balance automation with high-value account personalization.
  • Work with Customer Success to identify and respond to risk signals (e.g., declining usage, support patterns, executive turnover).
  • Develop targeted marketing interventions that support retention and protect recurring revenue.
  • Contribute to overall Net Revenue Retention (NRR) strategy and performance.
  • Define and track KPIs for customer marketing programs, including expansion pipeline, conversion rates, adoption lift, retention impact, and revenue influence.
  • Partner with Marketing Operations to ensure accurate attribution and reporting within Salesforce and Marketo.
  • Establish a rigorous test-and-learn framework, continuously optimizing segmentation, messaging, and channel mix.
  • Own the strategy and execution for customer reviews across third-party platforms (e.g., G2, TrustRadius).
  • Develop campaigns to increase review volume, quality, and category rankings.
  • Coordinate cross-functionally to activate advocates and manage review responses in partnership with Product and Customer teams.
  • Evaluate and pilot AI-driven approaches to personalization, segmentation, campaign automation, and performance optimization.
  • Introduce scalable innovations that increase efficiency while improving relevance and customer engagement.

Requirements

  • 5–8 years of experience in B2B SaaS marketing, with a focus on customer marketing, lifecycle, demand generation, or ABM.
  • Proven success driving revenue-impacting expansion programs (upsell, cross-sell, retention).
  • Demonstrated experience partnering closely with Sales and Customer Success on account prioritization and execution.
  • Strong proficiency in behavioral, firmographic, and intent-based targeting.
  • Hands-on experience executing integrated, multi-channel campaigns.
  • Experience with Salesforce, Marketo, and at least one customer intelligence platform (e.g., Gainsight, Pendo, 6sense).
  • Analytical mindset with a strong bias toward experimentation and measurable outcomes.
Benefits
  • Generous time off programs
  • Medical/dental coverage, retirement (with employer match)
  • Parental leave plans for all family types
  • Job shadowing programs and one-on-one coaching opportunities
  • Tuition reimbursement for continuing education, advanced degrees, and certifications
  • Remote-first and flexible work schedule to fit your family's needs
  • Monthly stipend to make your home office more comfortable, productive, and successful
  • Corporate wellness and personalized preventative mental health care programs
  • Summer Fridays (Memorial Day through Labor Day enjoy a 6-hour workday every Friday)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer marketinglifecycle marketingdemand generationaccount-based marketing (ABM)behavioral targetingfirmographic targetingintent-based targetingcampaign automationKPI trackingrevenue impact analysis
Soft Skills
collaborationcommunicationanalytical mindsetexperimentationstrategic thinkingproblem-solvingcustomer engagementpersonalizationinnovationcross-functional coordination