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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in campaign management and demand generation, with a strong focus on optimizing customer journeys and pipeline conversion. Proficient in utilizing HubSpot for campaign execution and performance analysis, while effectively communicating insights to leadership.
Highest-signal resume keywords
Campaign ManagementDemand GenerationHubSpot ExpertisePerformance Data AnalysisProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementDemand GenerationPerformance Data AnalysisMulti-Channel Campaign ExecutionCustomer Journey Mapping
Soft Skills
Project ManagementCross-Functional CoordinationClear Writing
Tools & Technologies
HubSpotAI Tools
Industry Keywords
B2B SaaSFinanceERP
Tech Stack
Tools & technologiesERP
About the role
Key responsibilities & impact- You'll own the campaign engine that turns marketing activity into pipeline
- Plan and execute integrated campaigns: webinars, virtual events, guides, and thought leadership
- Monitor and optimize funnel conversion at every stage
- Partner with domain experts to operationalize thought leadership initiatives
- Build and manage campaigns in HubSpot: landing pages, forms, workflows, segmentation, and automation
- Map and optimize customer journeys from awareness to opportunity
- Own a centralized marketing calendar that keeps initiatives aligned
- Report on engagement, conversion, influenced pipeline, and revenue, and present insights and recommendations to leadership
Requirements
What you’ll need- Strong experience in campaign management, demand generation, or marketing operations
- Hands-on experience with HubSpot is required
- A track record running multi-channel campaigns from strategy through execution and optimization
- Comfort analyzing performance data and turning it into measurable gains in conversion and pipeline
- Excellent project management and cross-functional coordination
- Clear, disciplined writer who keeps messaging consistent
- Fluent using AI tools in day-to-day work: campaign design and copy, reporting and analysis, and building or accelerating automation.
- B2B SaaS or finance/ERP domain experience is a plus, not a requirement.
Benefits
Comp & perks- Competitive salary
- Remote work options
- Room to experiment
- Real ownership in pipeline
- Professional development opportunities
