Product Marketing Director, Velocity

Veeam Software

Director of Velocity Product Marketing at Veeam leading go-to-market strategy for SMB and Mid-Market business. Collaborating across teams to translate product innovation into scalable GTM programs.

Posted 7/28/2026full-timeRemote • Maryland • 🇺🇸 United StatesLead💰 $171,800 - $440,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in B2B Product Marketing and Go-To-Market Strategy, with a focus on SMB and Mid-Market segments. Proven ability to develop compelling messaging and narratives that drive market engagement and align with business outcomes.

Highest-signal resume keywords

B2B Product MarketingGo-To-Market StrategyPositioning and MessagingSales EnablementData Protection and Cybersecurity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Marketing StrategyCompetitive StrategyMarket AnalysisSales Plays DevelopmentIntegrated Campaign Management

Soft Skills

Strategic ThinkingExecutive CommunicationAnalytical Skills

Industry Keywords

SaaSCloud InfrastructureEnterprise SoftwareCustomer InsightsWin/Loss Analysis

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Own the product marketing strategy for SMB and Mid-Market segments, including segmentation, personas, positioning, messaging, competitive strategy, and GTM priorities.
Define compelling, differentiated narratives that resonate with velocity buyers while aligning to Veeam's overall platform strategy.
Lead integrated GTM launches and campaigns in partnership with Product, Sales, Demand Generation, Channel, and Regional Marketing teams.
Develop scalable messaging, sales plays, enablement, and partner content that drives consistency across global routes to market.
Identify market opportunities through customer insights, competitive intelligence, win/loss analysis, and market trends to influence product and GTM strategy.
Partner with revenue teams to optimize pipeline creation, conversion, customer expansion, and competitive win rates.
Establish best practices, measurement, and operational rigor to continuously improve GTM effectiveness across Velocity segments.

Requirements

What you’ll need

10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams.
Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses.
Strong expertise in positioning, messaging, launches, competitive strategy, and sales enablement.
Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership.
Strong executive communication, strategic thinking, and analytical skills with the ability to connect marketing strategy to business outcomes.
Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software is strongly preferred.

Benefits

Comp & perks

Unlimited paid time off
12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
Medical, dental, and vision coverage starting on your first day
Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
401(k) retirement plan with company matching contributions
Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
AirVet: 24/7 virtual veterinary care at no cost
Legal services, identity protection, and supplemental health insurance options
Tax-advantaged spending accounts for healthcare, dependent care, and commuting
Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning