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Customer Advocacy Manager – APJ
Veeam SoftwareCustomer Advocacy Manager for Veeam ensuring strong customer relationships and amplifying their success stories. Leading initiatives to transform customer advocacy into a strategic advantage.
About the role
Key responsibilities & impact- Cultivate and nurture lasting connections with key customer advocates, transforming them into champions for Veeam.
- Develop a strategic portfolio of high-profile customer brands that can be celebrated in case studies, testimonials, and at industry events.
- Manage and maintain a database of public and private references, including advocates for peer-to-peer and NDA engagements, to drive value for sales and marketing.
- Partner with sales, marketing, customer success, engineering, and alliances to identify standout customer stories and grow the advocate pool.
- Coordinate customer interviews, craft compelling narratives, and oversee the review and approval process for advocacy assets like success stories, quotes, and videos.
- Leverage customer voices in marketing campaigns, PR, AR, and field activities to strengthen brand trust and credibility.
- Monitor the use of advocacy assets across all formats, ensuring they deliver maximum impact for Veeam’s brand and sales initiatives.
- Oversee supplier contracts and manage the creation of professional video testimonials and other advocacy assets.
- Serve as a go-to resource for sales and marketing teams, helping them harness the power of customer advocacy to support their goals.
- Lead operational efficiency projects and explore new ways to elevate Veeam’s customer advocacy program.
Requirements
What you’ll need- A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (or a combination of education and experience that proves you’re ready to shine).
- Marketing experience in the B2B technology space, especially within customer marketing—this is your chance to turn your knowledge into action.
- You’ve got top-notch organisational skills and project management expertise, keeping campaigns running smoothly and on schedule.
- Exceptional verbal and written communication skills, with the ability to craft compelling narratives and connect with customers and colleagues alike.
- Soft selling skills that allow you to inspire and influence without hard pressure—customers love working with you!
- Strong decision-making skills and the ability to tackle challenges with creative solutions.
- Thrives in fast-paced environments and knows how to juggle multiple projects without breaking a sweat.
- You’re results-oriented, passionate about what you do, and bring energy to every task you take on.
- Strong understanding of the roles played by alliance partners, distributors, system integrators, etc., in the channel market is highly preferred
- Experience managing a customer advocacy program is required
- Proven ability to manage advocacy pipelines, hit deadlines, and exceed quarterly goals to drive business growth.
Benefits
Comp & perks- 20 annual vacation days, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
- Private medical insurance and income protection during illness or injury
- Annual wellbeing allowance and flu vaccination vouchers
- Discounted HCF corporate health insurance
- Free, confidential counselling and coaching via EAP
- Superannuation contributions via salary sacrifice
- Car allowance for eligible field sales roles
- Salary sacrifice options for portable electronic devices (phones, laptops, tablets)
- Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer marketingproject managementadvocacy program managementcampaign managementnarrative craftingdatabase managementvideo productionB2B marketingsales enablementmarketing strategy
Soft Skills
organizational skillsverbal communicationwritten communicationsoft sellingdecision-makingcreative problem-solvingmultitaskingresults-orientedinfluencing skillscollaboration
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business Administration