VP, Product Owner – B2B
dentsu Austria
Tableau
Senior Account-Based Marketing Campaign Manager
Veeam Software
full-time
Posted on:
Origin: • 🇺🇸 United States • Colorado
Visit company websiteJob Level
Senior
Tech Stack
Tableau
About the role
- Build and manage Enterprise ABM campaigns to drive Enterprise pipeline and growth
- Lead Enterprise ABM campaign project team, collaborating with field marketing, content, marketing operations, and product marketing
- Partner with internal and external teams to craft segmentation strategies, design marketing plays, and execute comprehensive programs
- Expand high-value customer accounts, grow footprint, and increase revenue within defined customer list
- Take ownership of campaign performance; leverage data-driven insights to measure and optimize effectiveness
- Present results and recommendations to senior marketing leaders; provide forecasts and plans
- Brief and manage internal and external execution teams including creative, digital advertising, SEO, social media, online and offline events
- Manage program budget and return on ad spend/return on investment
- Analyze data to monitor success and optimize activities based on findings
- Align to the needs of regional marketing and field teams globally; develop annual and quarterly plans
Requirements
- Education - Bachelor’s Degree required (a combination of education and experience will be considered)
- 8+ years of experience in marketing campaign management, with a minimum of 5 years developing and managing global Enterprise-focused campaigns
- Minimum of 7 years working in a B2B technology, consulting, or services company
- Proven success in Enterprise campaigns, buying group marketing, ABM strategies and technologies (like 6sense)
- Deep knowledge of omnichannel digital marketing and working with channels such as Paid Advertising, Email, Web, and Social Media
- A balance of creative thinking, strong project management and analytical skills
- Strong leadership, communication and presentation skills to drive consensus and articulate program recommendations to senior executives
- Marketing Campaign Management (Enterprise focused)
- Strong analytical and reporting skills, specifically using tools like Tableau, PowerBI, and Excel
- Creative thinking and problem-solving
- Ability to lead cross-functional project teams across geographies
- Best practices and tactics for omnichannel marketing (paid digital channels, social media, email, web/SEO, webinars, field marketing)
- High emotional intelligence, team collaboration, and initiative
