Director, Product Marketing – GTM

Veeam Software

Director of Product Marketing at Veeam focusing on enterprise strategies and go-to-market execution. Building plays and frameworks for pipeline generation and customer success in complex environments.

Posted 4/24/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Define and operationalize GTM plays for enterprise customers across key segments and industries
Develop clear value frameworks aligned to enterprise buying groups (CIO, CISO, Data Leaders)
Partner with sales leadership to improve deal velocity, win rates, and expansion
Translate positioning and solutions into pipeline-generating programs
Align closely with demand generation, partners, and customer success to ensure consistent execution across the funnel
Support cross-sell and platform adoption within the existing install base
Build enterprise-ready sales plays, messaging, and tools for complex, multi-stakeholder deals
Develop battlecards, objection handling, and competitive positioning
Actively support strategic deals and top accounts with tailored messaging and deal strategy
Create repeatable frameworks for account targeting, segmentation, and deal progression
Ensure global consistency while enabling regional flexibility
Continuously refine GTM based on field feedback and performance data

Requirements

What you’ll need

8–12+ years in product marketing or GTM roles in enterprise software
Strong understanding of enterprise sales cycles and complex deal dynamics
Experience building and scaling repeatable GTM motions
Track record of driving measurable outcomes: pipeline, revenue, adoption
Ability to work cross-functionally with sales, marketing, and product teams

Benefits

Comp & perks

Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
Medical, dental, and vision coverage starting on your first day
Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
401(k) retirement plan with company matching contributions
Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
AirVet: 24/7 virtual veterinary care at no cost
Legal services, identity protection, and supplemental health insurance options
Tax-advantaged spending accounts for healthcare, dependent care, and commuting
Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

GTM playsvalue frameworksdeal velocitywin ratespipeline generationcross-sellplatform adoptionaccount targetingsegmentationdeal progression

Soft Skills

collaborationcommunicationstrategic thinkingadaptabilityproblem-solvingleadershipcross-functional teamworkcustomer focusnegotiationobjection handling