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Head of Brand and Content Marketing
Vector SecurityHead of Brand and Content Marketing leading brand strategy and content development at Vector Security. Collaborating across teams to ensure brand consistency and quality while leveraging AI for efficiency.
About the role
Key responsibilities & impact- Own and evolve the Vector Security brand positioning, visual identity, narrative, and message architecture across all lines of business.
- Maintain a unified brand strategy that aligns with the company’s transformation agenda and long-term growth goals.
- Lead the creative development of brand campaigns, corporate storytelling, and narrative frameworks that reinforce customer trust and market differentiation.
- Ensure brand consistency across 50+ branch locations, field teams, digital properties, sponsorship assets, sales enablement materials, and internal channels.
- Oversee brand governance, including guidelines, approval processes, and quality control across the organization.
- Develop and execute an integrated content strategy spanning video, social, web, digital advertising, events, PR, blogs, email, and thought leadership.
- Oversee creation of high-quality, audience-targeted content that drives awareness, engagement, lead generation, and customer retention.
- Build a scalable content engine—campaign cadences, editorial calendars, and storytelling frameworks—supporting national and branch-level marketing needs.
- Direct the creative process for flagship initiatives such as sports sponsorships, customer success storytelling, product launches, cultural programs, and Executive leadership visibility.
- Champion the adoption of AI tools for content creation, ideation, editing, metadata optimization, versioning, analysis, and workflow automation.
- Develop ethical and brand-safe AI usage guidelines for the marketing team, ensuring compliance, intellectual property protection, and reputational integrity.
- Implement AI-powered tools for multimedia production (video, audio, graphics), content repurposing, personalization, and performance forecasting.
- Train and upskill the team on responsible, high-impact AI usage.
- Lead the internal creative team to develop compelling campaigns and assets that reflect brand excellence.
- Collaborate with Sales, Customer Experience, and Product teams to align messaging with customer needs and market opportunities.
Requirements
What you’ll need- 10+ years of experience in brand, content, or creative leadership roles, ideally in technology, security, telecommunications, or B2B/B2C hybrid environments.
- Strong B2C experience preferred.
- Proficient in internal controls testing and documentation.
- Excellent attention to detail and focus on quality.
- Ability to effectively collect, analyze, and present information to senior management.
- Ability to clearly and effectively communicate verbally and in writing.
- Strong interpersonal, planning, organizational, time management and problem-solving skills.
- Goal driven, self-starter with the ability to work independently.
- Intermediate Microsoft Excel skills.
- Proficient in Microsoft Office products and experience with Microsoft Dynamics 365 and Great Plains preferred.
Benefits
Comp & perks- Competitive compensation with incentive eligibility
- Medical, dental, and vision coverage
- HSA/FSA programs
- Company paid life and AD&D insurance
- Company paid short- and long-term disability
- Voluntary benefit products
- 401k retirement savings plan after just 60 days
- 7 Company Holidays, plus 2 Floating holidays of your choice
- Paid Time Off
- Tuition reimbursement
- Employee Assistance Program (EAP)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand strategycontent strategycreative developmentaudience-targeted contentAI tools for content creationmultimedia productioninternal controls testingdata analysisMicrosoft ExcelMicrosoft Office
Soft Skills
attention to detailcommunicationinterpersonal skillsplanningorganizational skillstime managementproblem-solvinggoal drivenself-starterindependent work