Web Operations Manager

Vasion

Web Operations Manager managing Vasion's web tech stack and driving optimization strategies. Overseeing SEO, content structuring, and conversion rate improvements.

Posted 6/13/2026full-timeLehi • Utah • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own day-to-day health of Vasion's web tech stack, including the CMS, GA4, tag manager, experimentation tools, and SEO research platforms like SEMrush and Ahrefs
Build, assemble, and publish webpages and landing pages directly in the CMS using existing components and templates; partner with developers and UX/UI designers when new components or template changes are required
Monitor and continuously improve Core Web Vitals, site speed, uptime, and overall page performance
Coordinate QA, cross-browser testing, regression testing, and releases with the web development team; maintain governance over templates, components, and design system usage on the site
Steward Vasion's multi-brand web footprint and own redirect management, URL governance, and the ongoing consolidation of properties into the Vasion brand
Support localization and multi-region site execution in partnership with content and regional marketing teams, including a recurring rhythm with regional partners (e.g., EMEA) and shared SEO and performance readouts
Serve as the first touchpoint for stakeholders engaging the web team: triage inbound requests, scope work with web devs and UX/UI, and turn requests into roadmap items
Lead web team standups, sprint planning, and prioritization meetings; build and maintain the web roadmap and own sprint health against the team's success criteria (committed-work completion, blocker resolution, regression coverage)
Own hands-on technical SEO: schema, structured data, crawlability, sitemaps, internal linking, and site speed optimization
Partner with the content team on on-page SEO — keyword strategy, content briefs, and optimization of existing and net-new pages
Lead Vasion's Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy: structure content and entities so Vasion is cited and recommended across AI Overviews, ChatGPT, Perplexity, Gemini, Copilot, and emerging answer engines
Maintain entity consistency across web properties and third-party sources so generative engines recognize Vasion, its products, and its experts as authoritative
Own the CRO program end-to-end: hypothesis generation, A/B and multivariate test design, execution, analysis, and rollout
Build and continuously refine funnel maps for the website and lead-generation landing pages
Create high-performing landing pages that capture marketing-qualified leads
Use quantitative (GA4) and qualitative (heatmaps, session replay) signals to identify friction and surface optimization opportunities
Own Vasion's web personalization program — tool selection, implementation, and ongoing experimentation to deliver tailored experiences to target audiences and segments
Partner with the Director of Digital Marketing to set web strategy direction; own and execute against the resulting roadmap
Collaborate daily with web developers, UX/UI designers, and the content team to ship work that performs
Deliver weekly, monthly, and quarterly performance reporting and insights to marketing leadership and cross-functional stakeholders
Stay current on web, search, and experimentation trends; bring new opportunities and best practices to the team

Requirements

What you’ll need

6–8 years of experience in web optimization, web operations, or a closely related discipline
Demonstrated proficiency managing content and structure inside a modern CMS (headless CMS strongly preferred)
Hands-on technical SEO experience — schema, structured data, crawlability, site speed, and on-page optimization
Proven ability to structure and build web content so it is reliably picked up, cited, and recommended by AI and large language models (AEO/GEO content patterns, entity modeling, structured data)
Experience with web analytics and experimentation tools (GA4, Adobe Analytics, VWO, Optimizely, Adobe Target, or comparable)
Working knowledge of HTML and CSS
Strong analytical skills with a data-driven approach to identifying opportunities and validating outcomes
Excellent communication and interpersonal skills, with a proven ability to build cross-functional relationships and influence stakeholders at all levels
Preferred Qualifications
B2B SaaS or technology industry experience
Agile/Scrum project management experience — leading standups, sprint planning, prioritization meetings, and building/maintaining product or program roadmaps
Familiarity with GitHub and modern web deployment workflows (pull requests, branching, staging/production deploys)
GA4 certification
Experience with SEO platforms like SEMrush, Ahrefs, Screaming Frog, or Moz
Experience with heatmap and session replay tools like Hotjar or FullStory
Light JavaScript ability
Experience supporting localized and multi-region website properties
Fluency using AI and LLM tooling in day-to-day workflow (audits, content briefs, schema generation, test ideation)
A passion for problem-solving, comfort with ambiguity, and creativity
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Highly collaborative team player who seeks to understand and listen first, before recommending improvements

Benefits

Comp & perks

Flexible work environment
Discretionary Vacation Bonus
Flexible paid time off
Paid parental leave
Competitive pay
A full suite of traditional benefits
Training/Advancement opportunities
401k with company match and immediate vesting
Financial wellness education
Company-contributed HSA
Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

web optimizationweb operationstechnical SEOschemastructured datacrawlabilitysite speed optimizationHTMLCSSA/B testing

Soft Skills

analytical skillscommunication skillsinterpersonal skillsproblem-solvingcollaborationinfluence stakeholdersproject managementcreativityadaptabilitytime management

Certifications

GA4 certification