Business Development Advisor

Varsity Brands

New Business Development Advisor at Varsity Brands responsible for driving sales and customer relationships across assigned accounts and the Small Gym Summit Championship. Working closely with sales leadership and reporting to Director of Sales, Events.

Posted 5/22/2026full-timeRemote • Tennessee • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

The New Business Development Advisor reports to the Director of Sales, Events but also works closely with the Division VPs for Varsity All Star Fashion.
Responsible for assigned all star accounts and the sales success of the Small Gym Summit Championship.
Increase Varsity All Star revenue across assigned event and fashion accounts.
Identify growth opportunities and at-risk events; strengthen customer relationships to secure and expand team participation.
Conduct proactive outreach, including cold calling, to generate and expand revenue opportunities for Varsity All Star events.
Re-engage Non-Varsity and Non-USASF customers to bring them back into the Varsity event ecosystem.
Monitor and report on competitor events and industry trends.
Provide regular updates and reports on sales calls and account activity.

Requirements

What you’ll need

Bachelor’s Degree or work experience equivalent.
Minimum of 5 years direct sales experience.
Strong familiarity with productivity tools, including Microsoft Office Suite.
High proficiency with Salesforce.
Proven customer service and sales experience.
Excellent organizational skills with the ability to manage multiple projects simultaneously.
Exceptional communication and interpersonal skills for engaging with diverse stakeholders.
Ability to work both independently and collaboratively within a team environment.
Strong problem-solving abilities to effectively resolve unexpected customer challenges.
Capacity to assist with leadership and sales training for the Advisor team.

Benefits

Comp & perks

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

direct salescustomer servicesales trainingproblem-solving

Soft Skills

organizational skillscommunication skillsinterpersonal skillsability to work independentlyability to work collaboratively

Certifications

Bachelor’s Degree