Senior Sales Planning & Analytics Manager

Varsity Brands

Senior Sales Planning & Analytics Manager at BSN Sports responsible for sales planning and analytics. Collaborating with Sales, Finance, and leadership to shape decisions and improve processes.

Posted 5/1/2026full-timeRemote • Texas • 🇺🇸 United StatesSenior💰 $140,000 - $150,000 per yearWebsite

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Own segmentation strategy and refresh cycles across customers, territories, and go-to-market views
Develop and maintain account TAM and sport TAM methodologies
Translate market, customer, and sales data into planning recommendations
Identify coverage gaps, whitespace, and growth opportunities
Lead territory analysis and design recommendations
Build quota and target methodologies that balance growth ambition, fairness, and field credibility
Structure ambiguous business problems into clear hypotheses, analysis, and recommendations
Build models that inform hiring, coverage, account assignment, resource allocation, and performance improvement
Establish repeatable planning processes, data definitions, and business rules

Requirements

What you’ll need

Bachelor’s degree in business, finance, economics, analytics, mathematics, or a related field
7+ years of experience in sales strategy, sales operations, commercial analytics, revenue operations, business planning, or a related field
Deep experience with segmentation, territory design, quota or target setting, coverage planning, or related planning disciplines
Advanced skills in Excel and SQL
Experience building models, scenarios, and executive-ready analysis
Experience in B2B sales, distribution, or commercial planning environments preferred
Experience with Tableau, Power BI, Python, Snowflake, or similar tools preferred
Experience supporting senior sales leadership in annual planning and performance management preferred
Experience balancing analytical rigor with field practicality and change adoption preferred

Benefits

Comp & perks

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

segmentation strategyaccount TAM methodologiessport TAM methodologiesquota settingtarget settingcoverage planningExcelSQLmodel buildinganalytical analysis

Soft Skills

leadershipproblem-solvingcommunicationstrategic thinkingdata-driven decision makingcollaborationadaptabilityanalytical rigorfield practicalitychange adoption