Varsity Brands

Marketing Technology Manager

Varsity Brands

full-time

Posted on:

Location Type: Hybrid

Location: Memphis • Tennessee • Texas • United States

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Tech Stack

SQL

About the role

  • Own the administration, configuration, and performance of the marketing technology stack, including CRM, marketing automation, email and SMS platforms, website integrations, and analytics tools.
  • Ensure systems are properly integrated and architected to support lead management, event marketing, customer engagement, and revenue tracking.
  • Oversee system upgrades, enhancements, and technical implementations.
  • Maintain documentation of system architecture, workflows, governance standards, and data structures.
  • Manage marketing automation architecture, including lead lifecycle stages, scoring models and segmentation logic.
  • Oversee attribution framework and performance measurement models including multi-touch attribution and marketing-sourced versus influenced revenue definitions.
  • Own marketing data integrity, governance, and compliance with applicable privacy regulations.
  • Support the marketing team with audience segmentation for campaign execution.
  • Ensure consistent and accurate data flow between marketing platforms, CRM and Snowflake.
  • Develop and maintain dashboards and reporting frameworks to measure revenue impact and customer engagement.
  • Provide analysis that supports informed decision-making across marketing and leadership teams.
  • Establish data quality standards and SLAs for lead routine, campaign execution accuracy and database health.
  • Partner with Data/BI teams to support customer 360 initiatives, identify resolution and unified customer data strategy.
  • Explore and implement AI-driving segmentation, predictive lead scoring and personalization capabilities to enhance campaign performance.
  • Partner with IT on system integrations, API connections, data architecture, and security protocols.
  • Identify and implement automation solutions that reduce manual processes and increase operational efficiency.
  • Support budgeting and vendor evaluation related to marketing technology investments.
  • Ensure appropriate access controls, documentation and audit readiness in alignment with enterprise security and compliance standards.
  • Serve as the primary technical point of contact for marketing technology vendors.
  • Support implementation timelines, performance reviews, and ongoing platform optimization.
  • Train and support marketing team members on tools, processes, and data best practices.

Requirements

  • Bachelor’s degree in Marketing, Information Systems, Business, or related field.
  • 5 or more years of experience in Marketing Technology, Marketing Operations, or related technical roles.
  • Hands-on experience administering CRM and marketing automation platforms, preferably Salesforce and related tools.
  • Experience supporting both B2B and consumer marketing environments preferred.
  • Experience designing and managing customer lifecycle frameworks, attribution models and demand generation enablement processes.
  • Demonstrated proficiency in SQL with the ability to query and manipulate data directly from marketing and customer databases to support audience segmentation, data validation, campaign execution, and reporting without reliance on external teams.
Benefits
  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM administrationmarketing automationSQLdata analysisdata governanceattribution modelsaudience segmentationcampaign executionreporting frameworkslead lifecycle management
Soft Skills
decision-makingcollaborationtrainingdocumentationproject managementcommunicationproblem-solvingorganizational skillsanalytical thinkingvendor management