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About the role
Key responsibilities & impact- Design MOF and BOF creatives optimized specifically for AppLovin placements and inventory
- Produce net-new assets weekly across static, interactive HTML, GIF, and short-form video formats
- Translate creative briefs into high-performing ad executions with speed and consistency
- Build HTML-based interactive creatives that significantly outperform static CTR benchmarks
- Convert static concepts into interactive formats (tap, swipe, reveal, demo-style interactions)
- Develop landing-page-style and end-card-style HTML units for AppLovin environments
- Design creatives aligned to MOF/BOF intent signals, offers, and messaging angles
- Rapidly iterate based on CTR, CVR, engagement rate, and creative fatigue signals
- Collaborate with Growth and Media teams to prioritize winners and scale formats
- Design high-quality statics, animated GIFs, and short looping videos for AppLovin
- Create product unboxing, product demo, testimonial-style, and landing-style creatives
- Embed video or GIF elements seamlessly into HTML ad units
- Leverage AI design tools (including Nano Banana Pro) to accelerate concepting and execution
- Use AI to generate variations, backgrounds, compositions, and visual treatments
- Continuously evolve creative workflows using custom or multi-tool AI stacks
Requirements
What you’ll need- Proven experience designing MOF/BOF performance creatives, ideally for AppLovin or similar networks
- Strong HTML creative build capability, with examples of interactive ad units or end cards
- Ability to turn static designs into high-CTR interactive experiences
- Solid foundation in static image design, GIFs, and short-form video edits
- Experience creating landing-page-style, product demo, unboxing, and testimonial creatives
- Proficiency with AI design tools, including Nano Banana Pro
- Bonus: Experience using AppLovin’s End Card (EC) Builder or equivalent HTML preview tools
- Bonus: Advanced AI workflows using multiple tools or custom automation
Benefits
Comp & perks- Health insurance
- Remote work options
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
HTMLinteractive ad unitsstatic image designGIF creationshort-form video editinglanding-page designproduct demo creationunboxing creativestestimonials designAI design tools
Soft Skills
collaborationcreativityspeedconsistencyiterationprioritization