Copywriter

• Identify funnel gaps using campaign reports and optimize copy and upsells to maximize ROAS & LTV
• Implement conversion-focused improvements that deliver measurable, needle-moving results across key funnel stages.
• Continuously refine ad copy, landing pages and listicles based on testing insights and performance data.
• Generate a consistent stream of fresh hooks, stories, arguments and CTAs to outperform control ads and pages.
• Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe.
• Maintain swipe libraries and trend repositories to spark innovation across creative teams.
• Refine and update customer personas to uncover psychological triggers, objections, and emotional motivators.
• Leverage research, surveys, and polls to extract consumer insights and pain points to develop testable copy hypotheses.
• Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles.
• Partner with media buyers, designers, product lead and editors to align creative execution with growth objectives.
• Contribute to weekly and monthly creative cadences ensuring timely delivery of high-quality campaigns.
• Work with project managers to prioritize testing roadmaps and streamline execution workflows.
• Craft claims that highlight unique product benefits without breaching FTC/FDA/ASA guidelines.
• Review messaging across channels to ensure a balance across direct response principles and brand consistency/compliance alignment.
• Collaborate with legal/regulatory teams to maintain zero-tolerance for misleading or flagged copy.
• Leverage multiple AI tools (ChatGPT, Claude, Perplexity) to scale high-performing creative production.
• Create AI prompts to generate structures, persuasive frameworks, and variant testing ideas.
• Leverage AI-assisted copywriting for rapid iterations while maintaining human creativity and nuance.

Senior Direct Response Copywriter, Health & Wellness

Performance Creative Copywriter

Freelance Copywriter – Sponsorships, Programming Newsletter

Copywriter

Copywriter