Market Development Executive – Workday

Varicent

Market Development Executive driving pipeline creation and accelerating revenue growth within the Workday ecosystem at Varicent. Working collaboratively with Regional Sales Managers and Presales for optimal success.

Posted 6/26/2026full-timeRemote • Minnesota • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Lead the outreach, planning, and execution of in-person Workday Enablement Meetings, equipping Workday sellers to position Varicent effectively.
Drive the development of Workday-sourced pipeline through a combination of direct outreach to Workday account and opportunity owners (with tailored account-level POVs) and the ideation, design, and execution of 1:many marketing and ecosystem events.
Act as the Workday subject matter expert in support of Varicent Regional Sales Managers (RSMs) and Presales, shaping pursuit strategy and ensuring effective co-sell execution.
Maintain an accurate and timely weekly forecast, including opportunity notes and account status updates in CRM.
Collaborate cross-functionally with Marketing, Alliances, Services, and Product teams to align programs, messaging, and delivery to Workday’s priorities.
Support and/or lead supplemental strategic initiatives that strengthen Varicent’s position in the Workday ecosystem, such as roadmap development, customer value documentation, competitive positioning, and ecosystem expansion.

Requirements

What you’ll need

7+ years in enterprise SaaS sales, presales, partner/alliances management, or business development roles.
3+ years of experience working with or alongside ecosystem partners (Workday experience strongly preferred).
Demonstrated ability to build pipeline through partner-led or co-sell motions.
Proven success enabling sellers and delivering partner-driven marketing programs.
Strong relationship-building skills with partner sellers and executives.
Ability to deliver compelling presentations and facilitate in-person enablement sessions.
Deep understanding of enterprise software sales cycles and partner co-sell mechanics.
Strategic account planning, opportunity qualification, and pursuit support expertise.
Strong organizational discipline with CRM, pipeline management, and forecasting.
Industry-specific knowledge in at least one of Workday’s priority verticals (e.g., Financial Services, Technology & Media, Professional & Business Services, Retail, or Manufacturing) with the ability to connect Varicent’s solutions to industry-specific challenges and trends.
Familiarity with incentive compensation, territory and quota planning, or sales performance management processes is a plus.
Bachelor’s degree in Business, Marketing, or related field required.
MBA or equivalent experience a plus.

Benefits

Comp & perks

Innovate with Purpose: Build impactful solutions for customers worldwide.
Join Excellence: Work in a diverse, collaborative, and innovative team.
Shape the Future: Lead in redefining revenue optimization.
Grow Together: Unlock your potential in a supportive environment.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

enterprise SaaS salespresalespartner managementbusiness developmentpipeline developmentaccount planningopportunity qualificationCRM managementforecastingsales performance management

Soft Skills

relationship-buildingpresentation skillsfacilitationorganizational disciplinestrategic thinkingcollaborationcommunicationleadershipproblem-solvingadaptability

Certifications

Bachelor’s degree in BusinessBachelor’s degree in MarketingMBA or equivalent experience