Vanteo

Marketing Specialist

Vanteo

full-time

Posted on:

Location Type: Remote

Location: New Jersey • North Carolina • United States

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About the role

  • Develop and execute B2B marketing strategies aligned with AGC’s growth objectives, focused on driving employer acquisition across key industries.
  • Create and manage content including thought leadership, case studies, website copy, email campaigns, and sales enablement materials, and virtual webinars.
  • Execute multi-channel distribution strategies across digital platforms such as LinkedIn, email, and web to engage target employer audiences.
  • Optimize website and digital efforts using SEO best practices to increase visibility and inbound demand.
  • Partner with sales on targeted outreach and account-based marketing initiatives to drive qualified pipeline.
  • Track and analyze campaign performance, using insights to inform data-driven decisions and improve results.
  • Conduct market research to identify employer needs, industry trends, and new growth opportunities.
  • Collaborate cross-functionally with sales and operations to align marketing with broader business goals.
  • Test and scale new marketing channels and strategies to improve lead generation and conversion.
  • Ensure consistent, professional brand messaging across all employer-facing communications.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
  • Minimum of 3 years of experience in marketing, digital marketing, content marketing, or related roles.
  • Experience with marketing analytics, digital campaigns, and content strategy preferred.
  • Experience with PPC, SEO, and digital marketing distribution strategies
Benefits
  • Collaborative environment
  • Opportunities for professional growth
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcontent marketingSEOPPCdigital marketingmarketing analyticscampaign performance analysisaccount-based marketinglead generationcontent strategy
Soft Skills
collaborationdata-driven decision makingcommunicationstrategic thinkingcreativityproblem solvingcross-functional teamworkbrand messagingmarket researchadaptability