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Content Marketing Lead
VantageContent Marketing Lead creating and owning content strategy for cloud cost transparency platform. Advancing brand visibility and optimizing pipelines through compelling marketing content.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own the content strategy and editorial calendar, aligned to brand visibility (SEO/AEO), product, and pipeline priorities
- Create high-credibility, technically accurate top-of-funnel content across formats, including blog posts, data reports, guides, and more
- Stay on top of the latest news coming from cloud and AI providers as well as the market to find relevant topics to cover in depth, especially around cost optimization
- Develop a strong understanding of Vantage's product value and the technical concepts that matter to our audience, translating them into clear, compelling narratives
- Drive organic visibility and win high-intent topics through SEO and AEO; iterate on copy, topics, and publishing formats to drive high quality and high intent traffic that converts
- Support marketing with content for campaigns, events, product launches, and partnerships
- Work with our design team to tell our story in a visually compelling way
- Optimize content performance; refresh and scale top-performing assets
- Own Vantage's social media presence and voice
- Support comms and PR efforts as needed
Requirements
What you’ll need- 5+ years of B2B content marketing or journalism experience, ideally for technical products and/or to technical audiences
- Exceptional writer and editor with a portfolio of technically credible content that has driven measurable impact
- Strong grasp of SEO/AEO fundamentals and how to win high-intent organic traffic
- Experience developing content strategy and editorial calendars aligned to business goals
- Ability to quickly go deep on technical products and translate complexity into clarity
- Metrics-driven, analytical, and energized by reviewing progress and iterating based on what the data shows
- High-agency and entrepreneurial; excited to build
- Experience balancing strategic vision and hands-on execution to drive measurable impact in a fast-paced, high-growth environment
- A kind person
Benefits
Comp & perks- equity
- 401(k) plan
- medical, dental, and vision benefits
- education stipends
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content strategyeditorial calendarSEOAEOcontent creationdata analysiscopywritingcontent optimizationmetrics-driventechnical writing
Soft Skills
exceptional writingeditinganalyticalhigh-agencyentrepreneurialstrategic visionhands-on executionclarity in communicationcollaborationkindness