Customer Advocacy Manager, Startups
Vanta
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $116,000 - $137,000 per year
Job Level
JuniorMid-Level
About the role
- Own and scale founder-first advocacy programs — including the Startup Advisory Board (Trust SOCiety), customer storytelling, and builder-focused activations.
- Identify, activate, and grow startup champions — sourcing advocates for referrals, content, events, and peer-led moments that build trust and influence growth.
- Drive visibility for startup voices by partnering with Product, Field, and Brand Marketing to feature founders in key campaigns and GTM motions.
- Own and evolve startup-facing digital spaces (e.g., Slack, Reddit, Indie Hackers), fostering authentic peer engagement and community-driven advocacy.
- Collaborate cross-functionally across GTM, PMM, Brand, and VC Channel teams to amplify founder proof points and shape high-impact programs.
- Lead program communications and roadmap planning — tracking what works, iterating on what doesn’t, and aligning advocacy efforts to business needs.
Requirements
- 2–5 years of experience in customer marketing, advocacy, or startup ecosystem programs
- Empathy for early-stage founders — ideally with firsthand experience building or supporting startups (YC, Techstars, On Deck, etc. a plus)
- Proven ability to identify, activate, and grow advocates across storytelling, referrals, and peer-led initiatives
- Clear, confident communicator with experience influencing across teams and functions
- Comfortable owning both strategy and execution — knowing when to lead, iterate, or adapt.
- Ability to commute to the San Francisco office in a hybrid setting.
Benefits
- 100% covered medical, dental, and vision benefits with dependents coverage
- 16 weeks fully-paid parental Leave for all new parents
- Health & wellness and remote workplace stipends
- Family planning benefits through Carrot Fertility
- 401(k) matching
- Flexible work hours and location
- Open PTO policy
- 11 paid holidays in the US
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Soft skills
empathycommunicationinfluencingstrategyexecutioncollaborationadaptabilitystorytellingadvocacypeer engagement