VanMoof

Brand Designer

• Create and lead the VanMoof design guidelines to guide all marketing output for the brand, working with the Creative Director.
• Oversee and develop all marketing design projects, including paid ads, social posts, CRM and print materials (invites, in-store comms).
• Consult on design projects outside of marketing and lead by the Industrial Design Team where required and briefed, such as packaging, product manual and app.
• Develop social and always-on creative concepts as part of marketing plan, overseen by the Creative Director.
• Support the Creative Director in bringing to life the brand look & feel through art direction.
• As a small team in a scale-up, involve yourself in other projects away from pure design - this could be concepts, content creation and campaign activity.
• Guide 3rd parties and any freelance designers brought in on VanMoof design and oversee their work.
• Actively input and discuss the brand and its evolution in all-marketing and company meetings, making recommendations on what this means for design.

Marketing – Brand Designer