Performance Marketing

• Lead competitive research to assess competitors and guide advanced paid media strategies.
• Conduct keyword research and forecast results for high-impact campaigns.
• Develop and optimize segment-based bidding strategies focused on ROI.
• Create and oversee campaigns and responsive ads across multiple platforms (Google Ads, Facebook Ads, LinkedIn Ads, among others).
• Plan, execute and oversee digital media planning for multiple clients.
• Manage Insertion Orders (IOs) in the iClips system, aligned with strategic planning.
• Create and optimize custom audiences and segmentations for complex campaigns.
• Manage tag implementation and monitoring using Google Tag Manager.
• Monitor, optimize, and adjust campaigns in real time to ensure superior performance.
• Manage Cost Per Acquisition (CPA) and maximize campaign efficiency.
• Conduct in-depth analyses in RD Station, Google Analytics, and other platforms, producing strategic reports.
• Monitor daily budget control and prepare detailed performance and budget reports.

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