Senior Developer – Salesforce Marketing Cloud

Vanguard

Senior Salesforce Marketing Cloud Developer building personalized, omni-channel engagement solutions for Vanguard, a leading investment management company. Integrating marketing platforms and optimizing automated customer journeys.

Posted 8/4/2026full-timeMalvern • North Carolina, Pennsylvania, Texas • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and implementing Salesforce Marketing Cloud solutions, with a strong focus on automation, audience segmentation, and integration with various marketing technologies. Proficient in agile methodologies and committed to engineering best practices, including test-driven development and quality assurance.

Highest-signal resume keywords

Salesforce Marketing Cloud DevelopmentAutomation StudioAMPscriptAgile MethodologiesSalesforce Marketing Cloud Developer Certification

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Salesforce Marketing Cloud SolutionsSQLAPI IntegrationsData ModelingTriggered CommunicationsDynamic Content DevelopmentAudience Segmentation StrategiesCloud-Based TechnologiesTroubleshootingQuality Assurance

Soft Skills

Analytical SkillsProblem-Solving SkillsVerbal CommunicationWritten CommunicationCollaboration

Tools & Technologies

Salesforce CRMAdobe Experience CloudTableauAWSReal-Time CDPJourney Optimizer

Certifications & Qualifications

Salesforce Marketing Cloud Developer Certification

Industry Keywords

Data GovernanceData PrivacyInformation SecurityRegulatory ComplianceGenerative AI Technologies

Tech Stack

Tools & technologies

AWSCloudSQLTableau

About the role

Key responsibilities & impact

Design, develop, test, implement, and support Salesforce Marketing Cloud solutions
Develop dynamic content, audience segmentation strategies, triggered communications, and automated customer journeys
Integrate Salesforce Marketing Cloud with Salesforce CRM, Adobe Experience Cloud solutions, CDPs, analytics tools, and cloud-based technologies
Ensure solutions meet scalability, security, compliance, and operational support requirements
Collaborate with product owners, Scrum Masters, architects, engineers, and business stakeholders to translate product vision into technical solutions
Participate in agile ceremonies including backlog refinement, sprint planning, estimation, and retrospectives
Promote engineering best practices including test-driven development, code reviews, CI/CD automation, and quality assurance
Troubleshoot production issues, monitor platform performance, and implement reliability and efficiency enhancements
Create and maintain technical documentation, development standards, and operational procedures
Evaluate emerging technologies, including AI-driven marketing solutions, to improve personalization and campaign effectiveness
Mentor junior developers and advance team technical capabilities and engineering standards

Requirements

What you’ll need

Undergraduate degree in Computer Science, Information Technology, Software Engineering, Data Science, or an equivalent combination of training and experience
Five or more years of hands-on experience developing and supporting Salesforce Marketing Cloud solutions
Strong experience with Automation Studio, Journey Builder, Email Studio, Contact Builder, and related SFMC capabilities
Proficiency with AMPscript, SQL, data modeling, and API integrations
Experience integrating SFMC with Salesforce CRM and other enterprise marketing technology platforms
Demonstrated experience working in Agile delivery frameworks such as Scrum or SAFe
Strong analytical, troubleshooting, and problem-solving skills
Excellent verbal and written communication skills with the ability to collaborate across business and technology teams
Salesforce Marketing Cloud Developer Certification preferred
Experience with Salesforce Marketing Cloud integrations with Adobe Experience Cloud solutions, including Real-Time CDP and Journey Optimizer preferred
Experience with Tableau and cloud technologies, preferably AWS preferred
Exposure to data governance, data privacy, information security, and regulatory compliance practices preferred
Experience with Generative AI technologies, including Salesforce Agentforce, prompt engineering, AI-assisted content generation, and AI-driven campaign optimization preferred
Experience supporting product-led operating models and modern digital marketing ecosystems preferred
Vanguard is not offering visa sponsorship for this position

Benefits

Comp & perks

Hybrid working model
Enhanced flexibility
In-person learning, collaboration, and connection
Professional development and skills development
Team-oriented, mission-driven culture