Vanguard

Senior Product Manager – Hype-Personalization

Vanguard

full-time

Posted on:

Location Type: Hybrid

Location: Malvern • Arizona, North Carolina, Pennsylvania, Texas • 🇺🇸 United States

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Job Level

Senior

About the role

  • Formulating the vision and value proposition for the personalization platform
  • Guide platform product strategy and roadmap through research and analysis
  • Collaborate with business stakeholders to inform use case strategy
  • Contribute to people/process enablement and outcome measurement within client experience
  • Lead cross-functional teams to ensure alignment and execution
  • Implement audience segmentation and engagement strategies
  • Integrate data, AI/ML, experimentation, and analytics into the personalization platform
  • Collaborating with technology architecture and development teams to ensure seamless integration of personalization features, including MarTech
  • Integrate growth strategies with positive investment behavior and account health opportunities; partner with Marketing and CDAO to formulate approach across the client experience
  • Influencing and storytelling to communicate the vision and impact of Hyper-personalization initiatives to executive leadership
  • Ensure governance and compliance in platform operations
  • Defining strategies and contributing to annual planning to achieve business objectives

Requirements

  • Proven experience in cross-functional leadership and strategic thinking
  • Strong collaboration skills across various divisions and organizations
  • Executive presence and the ability to influence and communicate effectively
  • Strong understanding in AI/ML, analytics, and technology architecture, including MarTech
  • Ability to manage complex programs and engage deeply with stakeholders
  • Comfort with ambiguity and the ability to make informed decisions
  • Business acumen to define strategies and inform annual planning
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible working arrangements
  • Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
AIMLanalyticsdata integrationaudience segmentationengagement strategiespersonalization platformMarTechstrategic planningprogram management
Soft skills
cross-functional leadershipstrategic thinkingcollaborationinfluencecommunicationdecision makingbusiness acumencomfort with ambiguitystorytellingpeople/process enablement
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