Marketing Attribution Specialist

Vanguard

Marketing Attribution Specialist executing marketing attribution products and collaborating with data teams to drive impact. Transforming business questions into analytical approaches for scalable marketing solutions.

Posted 6/9/2026full-timeMalvern • North Carolina, Pennsylvania • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy
Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact
Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals
Evangelize attribution methodologies and experimentation best practices across the organization
Run monthly marketing performance assessments and 'what if' scenarios
Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution
Ensure attribution products are scalable, accurate, and actionable across digital and offline channels
Participate in special projects and perform other duties as assigned.

Requirements

What you’ll need

Minimum of eight years of related work experience with five years in advanced marketing optimization
Undergraduate degree or equivalent combination of training and experience
Deep understanding of digital marketing ecosystems, including channels, platforms and measurement strategies
Proven experience with Marketing Mix Modeling (MMM), Multi - Touch Attribution (MTA) and A/B testing or causal inference frameworks
Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers
Exceptional communication and stakeholder management skills.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing Mix ModelingMulti-Touch AttributionA/B testingcausal inference frameworksdata analyticsmodeling conceptsmarketing optimizationattribution methodologiesanalytical approachesperformance assessments

Soft Skills

communicationstakeholder managementcollaborationinfluenceconsensus buildingevangelismproblem-solvingstrategic thinkingadaptabilityleadership