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Vanguard

Lead Analyst – Self Directed Marketing Analytics

Vanguard

Lead Analyst in Self-Directed Marketing Analytics at Vanguard delivering data-driven insights for growth in Personal Wealth Marketing.

Posted 5/21/2026full-timeMalvern • North Carolina, Pennsylvania • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact
  • Partner with stakeholders to understand business objectives and analytical needs
  • Translate business requirements into structured analytical approaches and lead projects through completion
  • Proactively identify opportunities where analytics can improve business outcomes
  • Acquire, integrate, and analyze structured and unstructured data
  • Perform advanced analysis of historical and campaign data
  • Drive analytic insights through regression, experimentation and other advanced analytics techniques
  • Create clear, actionable visualizations and presentations
  • Own and maintain recurring dashboards, reports, and analytic processes
  • Collaborate with Marketing, CXD, Engineering, and Finance partners

Requirements

What you’ll need
  • Minimum of five years related work experience
  • Undergraduate degree or equivalent combination of training and experience
  • Graduate degree preferred

Benefits

Comp & perks
  • Best practices and continuous improvement in analytics tools and methodologies
  • Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
data analysisregression analysisexperimentationdata integrationdata visualizationdashboard creationreportingadvanced analyticsstructured data analysisunstructured data analysis
Soft Skills
stakeholder collaborationproject leadershipanalytical thinkingproactive problem solvingcommunicationpresentation skillsbusiness acumenteam collaborationorganizational skillsinsight generation