Staff Marketing Analytics Strategist

Vanguard

full-time

Posted on: 1/6/2026

Location Type: Hybrid

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About the role

Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy
Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact
Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals
Evangelize attribution methodologies and experimentation best practices across the organization
Run monthly marketing performance assessments and “what if” scenarios
Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution
Ensure attribution products are scalable, accurate, and actionable across digital and offline channels
Participate in special projects and perform other duties as assigned

Minimum of ten years of related work experience with five years in advanced marketing optimization
Undergraduate degree or equivalent combination of training and experience
Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies
Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks
Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers
Exceptional communication and stakeholder management skills

Benefits

Tip: use these terms in your resume and cover letter to boost ATS matches.

Marketing Mix ModelingMulti-Touch AttributionA/B testingcausal inference frameworksdata analyticsmodeling concepts

communicationstakeholder managementcollaborationinfluenceconsensus building