Senior Director of Digital Communications

Vanderbilt University Medical Center

Key leader in donor-centered digital communications for Vanderbilt University’s Development and Alumni Relations. Responsible for strategic digital marketing campaigns and community engagement initiatives.

Posted 7/8/2026full-timeNashville • Tennessee • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

Lead DAR’s implementation of Marketing Cloud usage, including assessing technology needs, defining policies and building out processes in collaboration with DAR, IT, and MarComm partners to meet department objectives and community engagement goals.
Develop a comprehensive digital marketing strategy for DAR.
Design, implement, and optimize multi-channel marketing campaigns (email, social media, web).
Create sophisticated marketing automation workflows to build journeys and improve community lifecycle management.
Plan strategic and comprehensive long-term digital marketing initiatives.
In collaboration with DAR’s data team, develop advanced audience segments and targeting strategies based on available data and behavior analysis.
In collaboration with DAR’s creative team, build and maintain the brand for DAR’s digital presence.
Build and maintain a comprehensive calendar of DAR’s digital communications efforts.
Monitor, analyze, and report on campaign performance metrics; provide actionable insights and recommendations.
Ensure maximum utilization of Marketing Cloud features and functionality; identify and implement platform improvements.
Mentor team members and provide guidance on platform best practices.
Manage integrations between Marketing Cloud and the department’s Salesforce CRM in partnership with internal DAR teams.
Ensure all campaigns comply with GDPR, CCPA, CAN-SPAM, and other regulatory requirements.
In partnership with the associate director of digital communications, build and maintain DAR’s web properties.
Contribute to a culture of collaboration, innovation, and continuous improvement within DARComm, across the broader advancement enterprise, and across the university, including with MarComm partners.
Perform other duties and responsibilities as assigned.

Requirements

What you’ll need

Bachelor’s degree, or the equivalent, is required.
8 years of relevant experience, or the equivalent, is required.
5+ years in digital marketing, marketing automation, or MarTech environments.
3+ years of hands-on experience with Salesforce Marketing Cloud (required) including serving as a Marketing Cloud administrator.
Proficiency with marketing automation platforms, email marketing, and CRM systems.
Experience in branding and brand management to ensure consistency of visual identity and message.
Knowledge of SEO/SEM best practices.
Experience with content management systems (CRM) for website management.
Strong collaboration skills demonstrated across multiple departments/areas of an organization.
Demonstrated ability to lead change and influence partners.
Ability to interface with and manage external vendors or agencies.
Strong ability to analyze data, interpret metrics, and generate insights.
Excellent written and verbal communication skills for both technical and non-technical audiences.
Proven ability to manage multiple priorities, build collaborative partnerships, and work effectively across complex organizations.
Strong project management skills, including experience developing briefs, managing workflows, and aligning resources to strategic goals.
Salesforce Marketing Cloud Consultant certification or equivalent.
Experience with additional Salesforce products (Sales Cloud, Service Cloud, Data Cloud) preferred.
Knowledge of HTML/CSS and basic SQL.
Experience with marketing analytics tools (Google Analytics, Tableau, Looker).

Benefits

Comp & perks

No specific benefits listed in the description.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital MarketingMarketing AutomationEmail MarketingSEO/SEM Best PracticesHTML/CSSBasic SQLContent Management SystemsCampaign Performance AnalysisAudience SegmentationBrand Management

Soft Skills

Collaboration SkillsChange LeadershipCommunication SkillsVendor ManagementPrioritization Skills

Certifications

Salesforce Marketing Cloud Consultant Certification