Vanderbilt University Medical Center

Director, Data and Analytics

Vanderbilt University Medical Center

full-time

Posted on:

Location Type: Hybrid

Location: Nashville • Tennessee • United States

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Job Level

Lead

Tech Stack

Amazon RedshiftAWSCloudETLPythonSQLTableau

About the role

  • Lead the development and execution of data-driven communications and marketing strategies by analyzing campaign performance, audience behavior, and engagement trends.
  • Design and develop actionable Tableau dashboards and reports leveraging Snowflake data to support strategic and operational decision-making across the division.
  • Serve as the primary liaison between MarComm and the Office of Data and Strategic Analytics to ensure alignment on data practices, platform integration, and measurement strategies.
  • Manage the development and maintenance of data pipelines to ensure high-quality, accessible data across communications and marketing systems, including Salesforce and website analytics platforms.
  • Build and maintain a centralized analytics infrastructure to support campaign performance tracking, operational planning, and strategic reporting.
  • Develop and automate ETL workflows to move and transform data from platforms such as Salesforce and Google Analytics into Snowflake using tools like Fivetran, dbt, or custom SQL/Python scripting.
  • Oversee integration of data from Google Analytics 4, CRM systems (e.g., Salesforce, Slate), email platforms, social media analytics, and project management tools.
  • Ensure strong data governance practices, including data quality, documentation, access control, and compliance with university privacy policies (e.g., FERPA).
  • Design and maintain interactive dashboards, scorecards, and reports using tools such as Tableau, Power BI, or Looker Studio.
  • Conduct advanced analyses—including audience segmentation, A/B testing, attribution modeling, engagement scoring, and predictive modeling—to uncover insights and guide strategy.
  • Translate complex data findings into clear, actionable recommendations to improve campaign performance, audience targeting, digital user experience, and resource allocation.
  • Empower internal teams by educating stakeholders on interpreting dashboards, understanding KPIs, and applying data to daily workflows.
  • Advise senior leadership on emerging trends, performance risks, and data-driven opportunities to inform divisional strategy and planning.
  • Collaborate with and support the Senior Director, Organizational Excellence in advancing strategic data initiatives and aligning analytics priorities with broader divisional goals.
  • Stay current with analytics tools, industry best practices, and trends in higher education communications, marketing, and digital strategy.

Requirements

  • Bachelor’s degree in data science, analytics, marketing, information systems, or a related field; Master’s degree preferred.
  • 5+ years of experience in data analytics, preferably in a marketing, communications, advancement, or higher education setting.
  • Advanced proficiency in SQL, Excel, and one or more of: Python, R, or similar scripting tools.
  • Experience with GA4, CRM systems (Salesforce, Slate, etc.), email marketing platforms, and digital media analytics.
  • Proficiency with data visualization tools such as Tableau, Power BI, or Looker Studio.
  • Familiarity with cloud-based data environments (e.g., Snowflake, AWS Redshift, etc.).
  • Strong analytical and storytelling skills—the ability to distill complex data into actionable, audience-friendly insights.
  • Demonstrated ability to collaborate across cross-functional teams and communicate with both technical and non-technical audiences.
  • Experience supporting or collaborating with fundraising, alumni engagement, or advancement teams a plus.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
  • Equity opportunities
  • Wellness programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analyticsSQLExcelPythonRETL workflowsaudience segmentationA/B testingpredictive modelingdata visualization
Soft Skills
analytical skillsstorytelling skillscollaborationcommunicationeducational skillsstrategic thinkingdata governanceproblem-solvingleadershipstakeholder engagement