Director, Data and Analytics

Vanderbilt University Medical Center

. Lead the development and execution of data-driven communications and marketing strategies by analyzing campaign performance, audience behavior, and engagement trends.

Posted 4/8/2026full-timeNashville • Tennessee • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

Amazon RedshiftAWSCloudETLPythonSQLTableau

About the role

Key responsibilities & impact

Lead the development and execution of data-driven communications and marketing strategies by analyzing campaign performance, audience behavior, and engagement trends.
Design and develop actionable Tableau dashboards and reports leveraging Snowflake data to support strategic and operational decision-making across the division.
Serve as the primary liaison between MarComm and the Office of Data and Strategic Analytics to ensure alignment on data practices, platform integration, and measurement strategies.
Manage the development and maintenance of data pipelines to ensure high-quality, accessible data across communications and marketing systems, including Salesforce and website analytics platforms.
Build and maintain a centralized analytics infrastructure to support campaign performance tracking, operational planning, and strategic reporting.
Develop and automate ETL workflows to move and transform data from platforms such as Salesforce and Google Analytics into Snowflake using tools like Fivetran, dbt, or custom SQL/Python scripting.
Oversee integration of data from Google Analytics 4, CRM systems (e.g., Salesforce, Slate), email platforms, social media analytics, and project management tools.
Ensure strong data governance practices, including data quality, documentation, access control, and compliance with university privacy policies (e.g., FERPA).
Design and maintain interactive dashboards, scorecards, and reports using tools such as Tableau, Power BI, or Looker Studio.
Conduct advanced analyses—including audience segmentation, A/B testing, attribution modeling, engagement scoring, and predictive modeling—to uncover insights and guide strategy.
Translate complex data findings into clear, actionable recommendations to improve campaign performance, audience targeting, digital user experience, and resource allocation.
Empower internal teams by educating stakeholders on interpreting dashboards, understanding KPIs, and applying data to daily workflows.
Advise senior leadership on emerging trends, performance risks, and data-driven opportunities to inform divisional strategy and planning.
Collaborate with and support the Senior Director, Organizational Excellence in advancing strategic data initiatives and aligning analytics priorities with broader divisional goals.
Stay current with analytics tools, industry best practices, and trends in higher education communications, marketing, and digital strategy.

Requirements

What you’ll need

Bachelor’s degree in data science, analytics, marketing, information systems, or a related field; Master’s degree preferred.
5+ years of experience in data analytics, preferably in a marketing, communications, advancement, or higher education setting.
Advanced proficiency in SQL, Excel, and one or more of: Python, R, or similar scripting tools.
Experience with GA4, CRM systems (Salesforce, Slate, etc.), email marketing platforms, and digital media analytics.
Proficiency with data visualization tools such as Tableau, Power BI, or Looker Studio.
Familiarity with cloud-based data environments (e.g., Snowflake, AWS Redshift, etc.).
Strong analytical and storytelling skills—the ability to distill complex data into actionable, audience-friendly insights.
Demonstrated ability to collaborate across cross-functional teams and communicate with both technical and non-technical audiences.
Experience supporting or collaborating with fundraising, alumni engagement, or advancement teams a plus.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development
Equity opportunities
Wellness programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analyticsSQLExcelPythonRETL workflowsaudience segmentationA/B testingpredictive modelingdata visualization

Soft Skills

analytical skillsstorytelling skillscollaborationcommunicationeducational skillsstrategic thinkingdata governanceproblem-solvingleadershipstakeholder engagement