VALUE Virtual Assistants

General

• Proactive outreach to journalists, editors and media contacts on behalf of the client's clients, including both high-volume pitch distribution and individually tailored pitches for priority placements
• Drafting and sending press releases, pitch emails, media alerts and client updates to an agreed schedule
• Building and maintaining media lists across target publications for each client, keeping contact records accurate and up to date
• Managing client communication including regular update emails, coverage reports and responses to client queries
• Monitoring press coverage for all assigned clients, compiling coverage reports and flagging notable placements to the senior team
• Researching journalists, publications and editorial opportunities relevant to each client's campaign
• Supporting the coordination of celebrity and brand partnership outreach under senior team direction
• Administrative support including scheduling, file management and internal reporting
• Submitting a daily end-of-day report to the senior team covering activity completed, coverage secured, pitches sent and any issues arising

Account Assistant