Social Media Manager

• You further develop our social media and content strategy and implement it in a targeted manner together with the team based on meaningful KPIs
• You are a creative driver for the team and spot trends before they go viral — implementing them with smart concepts
• You conceptualize, create, and prepare social media content — primarily videos, but also copy and graphics
• You support and mentor working students in content creation and foster a motivating team culture
• You ensure a clear editorial calendar, effective workflows, and seamless alignment with our marketing objectives
• You plan, manage, and optimize our paid social media campaigns (e.g., Meta, TikTok, YouTube, LinkedIn) — analyze performance data and develop our paid content strategy together with the team
• You set clear goals, produce meaningful reports, and are responsible for our editorial calendar and editorial meetings
• You conduct trend analyses, drive projects independently, and ensure our brand is visible and successful across all digital channels
• You research, tender, and brief external partners — including influencer management