Valnet

Performance Marketing Specialist

Valnet

full-time

Posted on:

Location Type: Remote

Location: Canada

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Tech Stack

BigQuerySQLTableau

About the role

  • Drive measurable growth across paid channels for CarBuzz.
  • Own campaign execution and optimization across key acquisition platforms, partnering closely with Editorial, SEO, Data/Analytics, and Revenue.
  • Plan, launch, and optimize paid campaigns across platforms such as Google Ads (Search/Discover/YouTube), Meta, TikTok, X, Reddit, and/or programmatic partners.
  • Own performance outcomes (CPA/CAC, ROAS where applicable, CTR, CPC, conversion rate, session quality), and report weekly/monthly insights with clear recommendations.
  • Run structured experiments (A/B and multivariate tests) on targeting, bidding, creatives, and messaging—maintaining an always-on testing pipeline.
  • Develop audience strategies including remarketing, lookalikes, interest targeting, contextual targeting, and lifecycle segmentation.
  • Implement and maintain tracking using GA4, Google Tag Manager, pixels, and UTMs.
  • Support monetization initiatives by driving traffic to the marketplace.
  • Manage budgets and pacing across brands and channels, ensuring efficient spend and clear forecasting.
  • Monitor market and platform trends and quickly translate them into execution.

Requirements

  • 2–5+ years hands-on experience in performance marketing / paid media (in-house, agency, or both).
  • Proven ability to optimize to outcomes, not just clicks (conversions, subscriptions, lead-gen, revenue where applicable).
  • Strong working knowledge of: Google Ads (Search, YouTube, Discover; PMax a plus) Meta Ads Manager GA4 + Google Tag Manager, UTMs, pixels, attribution basics.
  • Comfortable analyzing performance in spreadsheets and BI tools (Looker Studio/Tableau a plus).
  • Excellent written communication—able to translate numbers into clear actions and collaborate cross-functionally.
  • Highly organized: campaign hygiene, documentation, experimentation discipline, budget pacing.
  • Nice to Have: Experience in media/publishing, high-volume content environments, or affiliate-driven models.
  • Familiarity with SEO/content strategy and how paid can amplify editorial wins.
  • Experience with YouTube growth or paid video creative testing.
  • Programmatic, native (Taboola/Outbrain), or Reddit/X/TikTok experience.
  • Basic SQL, BigQuery, or analytics engineering collaboration experience.
Benefits
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingpaid mediacampaign optimizationA/B testingmultivariate testingaudience strategiesconversion rate optimizationSQLBigQueryanalytics engineering
Soft Skills
written communicationcollaborationorganizational skillsdocumentationexperimentation disciplinebudget managementanalytical skills