About the role
- Develop and execute PR and media strategies aligned with the brand's global positioning.
- Manage relationships with corporate and local press teams to ensure consistent and effective media coverage.
- Oversee press trip planning, interviews, and press events across European markets.
- Lead negotiations and budget management for PR contracts and activities.
- Coordinate with press agencies on daily operations, including media requests and content creation.
- Monitor media output and impressions, using KPIs to assess performance and optimize strategies.
- Collaborate cross-functionally with Marketing, Commercial, and Training teams to support product launches and campaigns.
- Handle administrative tasks including monthly expenses, invoices, and logistics related to press activities.
- Shape brand visibility and manage high-impact campaigns with top-tier press agencies.
Requirements
- Bachelor's degree in Communications, Public Relations, or a related field.
- Minimum of 3 years' experience in press and communications, ideally within the luxury industry.
- Fluency in French, Spanish, and English (Italian is a plus).
- Proven experience in press strategy development and execution.
- Strong writing, editing, and content adaptation skills.
- Budget planning and agency coordination expertise.
- Experience managing multiple agencies and coordinating regional efforts.
- Excellent communication and relationship-building abilities.
- Strategic thinking, leadership and cross-functional collaboration skills.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
press strategy developmentmedia strategy executionbudget managementcontent creationKPI assessmentpress trip planninginterview coordinationpress event managementagency coordinationwriting and editing
Soft skills
communicationrelationship-buildingstrategic thinkingleadershipcross-functional collaborationnegotiationorganizational skillsadaptabilityteamworkproblem-solving
Certifications
Bachelor's degree in CommunicationsBachelor's degree in Public Relations