Director, Segment Marketing
Fidelity Investments
Senior Partner Marketing Manager
Valimail
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $155,000 per year
Job Level
Senior
Tech Stack
CloudCyber SecurityDNSSplunk
About the role
- We are looking for a Senior Partner Marketing Manager to build and scale partner-facing demand generation, enablement, and go-to-market programs that support Valimail’s global channel and technology alliance ecosystem, including Microsoft and Abnormal Security.
- Reporting to the Director of Demand Generation, this cross-functional role will directly impact our GTM execution and revenue strategy by bringing field and partner marketing best practices to life.
- Lead the planning and execution of joint marketing campaigns with strategic channel and tech alliance partners, including Microsoft and Abnormal Security
- Collaborate with partner, sales, and marketing teams to create and scale co-branded programs that drive pipeline and customer value
- Design and activate partner-facing programs such as webinars, events, and email newsletters
- Support enablement of partner sales teams through impactful content and tools that accelerate adoption and conversion
- Track, measure, and report on the effectiveness of partner marketing programs against key KPIs such as sourced pipeline, partner engagement, and ROI
- Build repeatable and scalable processes for executing and optimizing global partner marketing activities
- Design, build, and deliver comprehensive partner enablement marketing materials, including webinars-in-a-box, events-in-a-box, email campaigns, social media toolkits, and demand generation assets that partners can easily customize and deploy.
- Create scalable campaign frameworks and content libraries that can be adapted across different partner tiers while maintaining brand consistency and messaging effectiveness.
- Support our field events, sponsorships, and customer programs where partner engagement is strategic.
Requirements
- 4-6 years of experience in B2B marketing, with 3 or more years focused on partner or channel marketing
- Proven ability to drive revenue growth through partner co-marketing and joint GTM campaigns
- Excellent project management and prioritization abilities; able to juggle multiple campaigns across partners
- Experience creating partner-facing collateral and enablement tools
- Data-driven mindset with a track record of measuring program success and optimizing accordingly
- Strong cross-functional collaboration skills, particularly with partner, sales and marketing teams
- Experience working with or marketing Microsoft and/or Abnormal Security partner ecosystems
- Background in cybersecurity or SaaS demand generation
