Performance Director

Valerie Group

Performance Director leading paid media strategy for ecommerce brands across Meta, Google, TikTok, and more. Ensuring profitable growth through experimentation and team management.

Posted 7/31/2026full-timeRemote • 🇮🇳 IndiaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading paid media strategy and execution across multiple ecommerce brands, with a strong focus on performance marketing metrics and team leadership. Proven ability to communicate complex insights effectively and drive business growth through structured experimentation and collaboration with cross-functional teams.

Highest-signal resume keywords

Performance Marketing LeadershipPaid Media Budget ManagementGoogle Ads ExpertiseEcommerce Growth Metrics UnderstandingAttribution and Measurement Frameworks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingPaid Media ManagementGoogle AdsTikTok AdsEcommerce Growth MetricsAttributionGA4Google Tag ManagerConversion APIServer-Side Tracking

Soft Skills

LeadershipCommunicationStakeholder ManagementProblem SolvingCoaching

Industry Keywords

EcommerceDTC BrandsAcquisition ChannelsPerformance InsightsContinuous Improvement

About the role

Key responsibilities & impact

Lead paid media strategy and execution across Valerie's portfolio of ecommerce brands.
Own the overall media budget, performance strategy, and buying team across Meta, Google, TikTok, Amazon, and emerging acquisition channels.
Work closely with Creative, Analytics, Product, AI, Finance, and Brand teams to continuously improve acquisition performance through experimentation, better decision-making, and world-class execution.
Ensure consistent profitable growth by identifying winning ideas and effectively turning performance insights into business growth.
Build high-performing teams, coach buyers, and create a culture of accountability and continuous improvement.
Proactively identify opportunities, spot performance risks early, and solve problems before they become blockers.
Confidently communicate complex performance insights to founders and leadership in a simple, actionable way.
Build systems, frameworks, and processes that help multiple brands grow faster rather than simply managing campaigns.

Requirements

What you’ll need

8+ years of experience in performance marketing, including at least 4 years leading or managing paid media teams.
Strong experience managing large paid media budgets across Meta, Google, TikTok, Amazon, or other ecommerce acquisition channels.
Deep understanding of Google Ads, including Search, Shopping, Performance Max, and YouTube.
Experience working with TikTok Ads and performance-driven creative strategies.
Strong understanding of ecommerce growth metrics including ROAS, CAC, MER, LTV, contribution margin, and profitability.
Experience with attribution, GA4, Google Tag Manager, Conversion API, server-side tracking, and measurement frameworks.
Proven experience scaling ecommerce or DTC brands through structured experimentation and performance marketing.
Excellent leadership, communication, and stakeholder management skills.
Comfortable working closely with Creative, Analytics, Product, AI, Finance, and Brand teams.
Ability to lead both strategically and operationally, making high-level decisions while remaining close to campaign performance.

Benefits

Comp & perks

Meaningful work with visible impact
High ownership from day one
Collaboration with experienced founders, operators, and specialists
A team that values curiosity, initiative, and continuous improvement
Competitive compensation and the tools you need to do your best work
Opportunities to grow as Valerie grows
Valerie is committed to building an inclusive workplace where people from different backgrounds, experiences, and perspectives can thrive.