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Market Segment Manager, Row Crops
Valent BioSciencesMarket Segment Manager developing marketing strategies for Valent U.S.A. in crop production.
About the role
Key responsibilities & impact- Develop and execute marketing strategies that position products effectively within targeted market segments to achieve budgeted sales, profit, and market share objectives
- Lead the development of marketing strategies by partnering cross-functionally with Product Development, Asset Management, Campaign Management, Sales, Strategic and Territory Account Management, Supply Chain, Regulatory, and other key stakeholders to ensure successful product commercialization and market execution
- Own product pricing strategies and oversee the design, management, and execution of both long-term and tactical marketing programs that drive demand, maximize product performance, and support achievement of business plan goals
- Monitor market trends, customer needs, and competitive dynamics to identify growth opportunities and inform strategic decision-making
- Conduct market research and competitive analysis, evaluate sales performance, and contribute to the development of long-range business plans, objectives, and growth strategies for assigned market segments
- Serve as a strategic partner to the Sales organization by aligning marketing initiatives with commercial objectives, coordinating activities that support customer acquisition and retention, and enabling effective execution within assigned market segments
- Develop and execute commercial strategies for assigned crops, market segments, and brands to achieve business, sales, profit, market share, and growth objectives
- Leverage customer, competitor, and market insights to identify opportunities, trends, risks, and unmet needs, translating them into multi-year strategies, business plans, and performance metrics
- Serve as the commercial leader for assigned market segments, accountable for business performance, strategic direction, and key commercial decisions
- Define product, portfolio, and brand strategies, including product positioning, pricing, commercialization plans, and marketing programs that maximize market penetration and profitability
- Lead new product launches from pre-launch planning through post-launch evaluation, ensuring successful market adoption and achievement of business objectives
- Provide commercial insight and market expertise to support business development, asset management, product lifecycle management, and portfolio investment decisions
- Align and influence cross-functional teams, including Sales, Asset Management, Campaign Management, Finance, Regulatory, and Supply Chain, to ensure effective execution of market and brand strategies
- Guide marketing mix, resource allocation, merchandising, budgeting, and annual business planning processes to optimize return on investment and support business goals
- Build and maintain strong relationships with customers, key opinion leaders, channel partners, and Sales teams to ensure a deep understanding of market dynamics, customer needs, and competitive positioning
- Maintain expertise in assigned cropping systems, agronomic practices, channel dynamics, and agricultural value chains while applying marketing principles and strategic thinking to drive long-term business success
Requirements
What you’ll need- BA/BS, MBA or equivalent, with 10+ years related experience
- Business Administration, agricultural related science or equivalent
- Strategic Analysis, Marketing principles, business planning & organization, problem solving, forecasting, persuasion, negotiation, communication, creativity, financial, teamwork, leadership, computer skills
- Approximately 30 % travel by car or air
- Excellent written and verbal communication skills
- Excellent time management and organization skills
- Broad Specialty and Ag Crop knowledge for US
- Strong negotiation skills and broad industry contacts
- Comfortable in a fast-paced environment, but discipline to prioritize
- Strong team approach to organizational priorities and projects
Benefits
Comp & perks- High-quality healthcare coverage starting on day one, with options for medical (HSA/HRA), vision, and dental plans
- 5% company contribution to your 401(k), plus a quarterly discretionary bonus
- Immediate 100% vesting of all retirement contributions
- Financial assistance programs to support your goals
- Life and disability insurance for added security
- Generous paid time off, including vacation, holidays, and volunteer days
- Flexible work arrangements available
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Strategic AnalysisBusiness PlanningForecastingFinancial AcumenMarketing PrinciplesProblem SolvingCreativityTime ManagementOrganization SkillsAg Crop Knowledge
Soft Skills
Communication SkillsTeamworkLeadershipCreativityPersuasion
Certifications
BA/BSMBA