FREE ACCESS
5,000–10,000 jobs/day
See all jobs on JobTailor
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Demand Generation Marketing Manager
ValamisDemand Generation Manager leading targeted marketing programs focused on Totara's key growth markets. Driving pipeline and revenue through integrated paid campaigns, nurture programs, and account-based marketing initiatives.
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals
- Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth
- Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion rates
- Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, providing actionable optimization recommendations
- Partner closely with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression
- Serve as the primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships to support lead generation and audience growth
- Support ongoing optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization
- Amplify demand generation campaigns and content across social media channels
- Own campaign reporting and communicate performance, insights, and recommendations to stakeholders
- Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution
Requirements
What you’ll need- Experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth
- Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads
- Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing
- Experience managing website content and landing pages in WordPress
- SEO experience
- Google Tag Manager, SEMRush and Google Analytics experience
- Strong analytical skills and ability to translate performance data into actionable insights
- Excellent project management and stakeholder management skills
- Comfort working independently in a fast-paced, remote environment
- Experience collaborating with cross-functional and globally distributed teams
- An understanding of the HR industry, specifically Talent and L&D is a plus
Benefits
Comp & perks- Enhanced Parental Leave
- Private Healthcare
- Life Insurance 4x Salary
- Professional Development Opportunities
- Annual Wellbeing Allowance
- New Joiner home working set-up allowance
- Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationdigital marketinggrowth marketingpaid media campaignscampaign managementlead nurturingSEOanalytical skillsproject managementstakeholder management
Soft Skills
communicationcollaborationindependenceadaptabilityproblem-solving