Valamis

US Public Sector Marketing Manager

Valamis

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

WordPress

About the role

  • Build and execute multi-channel campaigns (email, paid digital, website, SEO, content syndication) to drive awareness and pipeline within the US Public Sector.
  • Manage campaign planning, targeting, execution, optimization, and reporting end-to-end.
  • Own TotaraGov.com strategy, content, and campaign landing pages.
  • Develop ABM programs targeting Federal agencies and key system integrators.
  • Partner closely with the US Public Sector sales team on account targeting, messaging, and sales materials.
  • Write compelling content tailored to the Federal audience, including blogs, ebooks, guides, and white papers.
  • Plan and execute field events, trade shows, and sector-specific conferences, and support pre and post event communication.
  • Track ROI and contributions to pipeline.

Requirements

  • 5–7+ years of B2B marketing experience, ideally in SaaS, HR tech, learning technology, or GovTech.
  • Experience marketing to the US Public Sector/Federal/SLED audience—understanding of procurement cycles, budget processes, and compliance frameworks.
  • Strong writing and storytelling skills with examples of long-form content (blogs, ebooks, guides).
  • Hands-on expertise in digital marketing, email automation, and ABM campaign execution.
  • Experience planning and delivering field marketing or event programs.
  • Ability to work independently, take initiative, and lead multiple projects simultaneously.
  • Strong collaboration skills with cross-functional teams, especially Sales.
  • Preferred Knowledge of the learning technology space, LMS/LXP platforms, or compliance training.
  • Experience with HubSpot, Google Analytics, Wordpress, SEMRush, and ABM tools.
  • Familiarity with FedRAMP and other Federal compliance frameworks.
Benefits
  • Enhanced Parental Leave
  • Professional Development Opportunities
  • Annual Wellbeing Allowance
  • New Joiner home working set-up allowance
  • Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdigital marketingemail automationABM campaign executioncontent creationevent planningSEOcontent syndicationreportingROI tracking
Soft Skills
strong writingstorytellinginitiativeproject managementcollaborationindependencecommunicationleadership