Product Marketing Manager

Vaisala

Product Marketing Manager developing key value propositions for Vaisala’s industrial measurement technologies. Collaborating across teams to commercialize solutions that enhance safety and efficiency.

Posted 4/15/2026full-timeHelsinki • 🇫🇮 FinlandMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Developing and maintaining application- and parameter-based value propositions for assigned products or solution areas
Translating technical product features into clear customer benefits, messaging, and positioning
Identify and define focus areas for campaigns and content based on market opportunity and impact potential
Be the commercial partner for product managers and drive the development of parameter-based sales in cooperation with sales regions
Creating and supporting sales enablement materials and content development aligned with customer problems and buying journeys
Ensuring consistency in messaging across industries, applications, and regions
Equip regional marketing campaigns and demand generation efforts with product-specific expertise and content
Gathering and synthesizing market insights, customer needs, and competitive intelligence
Identifying key applications and growth opportunities within parameter-based measurement areas
Providing input to Product Management on market requirements and positioning gaps
Partnering with Sales and regional teams to ensure messaging and content resonates locally and supports pipeline growth
Applying standardized product marketing frameworks, tools, and methodologies
Contributing to continuous improvement of commercialization processes and ways of working

Requirements

What you’ll need

Several years of experience in product marketing, product management, or industrial marketing
A strong ability to translate technical concepts into clear customer value and storytelling
Understanding of industrial B2B environments and solution selling
Experience in supporting product positioning, messaging, and go-to-market execution
Thrive in a collaborative, global, matrixed environment and can easily switch between different industries, applications, and stakeholder groups
Work in a structured way with attention to clarity and consistency in messaging
Experience with technical products, instrumentation, or industrial technologies is considered an advantage
Experience in using different relevant AI tools

Benefits

Comp & perks

Critical humidity, dew point and CO2 measurement tools
Opportunity for professional growth and development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingproduct managementindustrial marketingsolution sellingproduct positioningmessaginggo-to-market executionmarket insightscompetitive intelligenceparameter-based measurement

Soft Skills

collaborationstorytellingstructured workattention to detailcommunicationadaptabilitycustomer focusproblem-solvingcreativityteamwork