Product Marketing Manager
Vaisala
full-time
Posted on:
Location Type: Office
Location: Helsinki • Finland
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About the role
- Developing and maintaining application- and parameter-based value propositions for assigned products or solution areas
- Translating technical product features into clear customer benefits, messaging, and positioning
- Identify and define focus areas for campaigns and content based on market opportunity and impact potential
- Be the commercial partner for product managers and drive the development of parameter-based sales in cooperation with sales regions
- Creating and supporting sales enablement materials and content development aligned with customer problems and buying journeys
- Ensuring consistency in messaging across industries, applications, and regions
- Equip regional marketing campaigns and demand generation efforts with product-specific expertise and content
- Gathering and synthesizing market insights, customer needs, and competitive intelligence
- Identifying key applications and growth opportunities within parameter-based measurement areas
- Providing input to Product Management on market requirements and positioning gaps
- Partnering with Sales and regional teams to ensure messaging and content resonates locally and supports pipeline growth
- Applying standardized product marketing frameworks, tools, and methodologies
- Contributing to continuous improvement of commercialization processes and ways of working
Requirements
- Several years of experience in product marketing, product management, or industrial marketing
- A strong ability to translate technical concepts into clear customer value and storytelling
- Understanding of industrial B2B environments and solution selling
- Experience in supporting product positioning, messaging, and go-to-market execution
- Thrive in a collaborative, global, matrixed environment and can easily switch between different industries, applications, and stakeholder groups
- Work in a structured way with attention to clarity and consistency in messaging
- Experience with technical products, instrumentation, or industrial technologies is considered an advantage
- Experience in using different relevant AI tools
Benefits
- Critical humidity, dew point and CO2 measurement tools
- Opportunity for professional growth and development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingproduct managementindustrial marketingsolution sellingproduct positioningmessaginggo-to-market executionmarket insightscompetitive intelligenceparameter-based measurement
Soft Skills
collaborationstorytellingstructured workattention to detailcommunicationadaptabilitycustomer focusproblem-solvingcreativityteamwork