Service Product Marketing Manager
Vaisala
full-time
Posted on:
Location Type: Office
Location: Helsinki • 🇫🇮 Finland
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Create compelling product messaging and positioning that differentiates our service products in the market.
- Work with key stakeholders to develop and execute go-to-market strategies, including positioning, and channel plans for distributing content.
- Collaborate with the service business and product management team to define product features, benefits, and unique selling points.
- Develop and implement comprehensive marketing plans and strategies for service offering launches and campaigns.
- Work closely with and train the sales and service team to provide them with the necessary tools, materials, and support to effectively sell service products.
- Monitor and analyze the performance of go-to-market strategy and initiatives and make data-driven recommendations for improvement.
- Manage the creation of diverse marketing collateral, from brochures and presentations to digital media and video storytelling.
- Conduct market research to identify customer needs, market trends, and assess the competitive landscape.
- Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
Requirements
- Minimum of 3 years’ experience in a product marketing manager role, preferably within technology, service products, or related industries.
- Bachelor's or master's degree in engineering, marketing, business or related field.
- Proven experience and high-quality results in market research, competitive analysis, customer segmentation, and go-to-market execution.
- Excellent communication and presentation skills.
- Ability to work collaboratively with cross-functional teams.
- Strong analytical and problem-solving skills.
- Experience with marketing automation tools and CRM systems.
- Ability to manage multiple projects and priorities in a fast-paced environment.
Benefits
- Work alongside a talented, passionate team that values creativity and collaboration.
- Flexible work arrangements and hybrid work options.
- Professional development opportunities.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product messaginggo-to-market strategiesmarketing plansmarket researchcompetitive analysiscustomer segmentationdata-driven recommendationsmarketing collateral creationdigital mediavideo storytelling
Soft skills
communication skillspresentation skillscollaborative workanalytical skillsproblem-solving skillsrelationship buildingproject managementprioritizationstakeholder engagementtraining
Certifications
Bachelor's degreeMaster's degree