Director of ECommerce

Vacation Inc.

Director of ECommerce at Vacation® managing online sales across DTC, Amazon, and TikTok Shop. Leading strategy and execution while ensuring operational excellence in a creative environment.

Posted 5/21/2026full-timeRemote • Florida • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Manage revenue and profitability targets across DTC, Amazon, and TikTok Shop
Execute channel-specific growth strategies focused on acquisition, conversion, retention, and contribution margin improvement
Monitor and optimize core KPIs including conversion rate, store health scores, and inventory performance
Optimize site merchandising and online engagement - ensuring strong CX experience and functionality
Lead promotional planning, product launches, and seasonal campaigns in collaboration with Brand, Design and Media teams
Stay at the cutting edge of new online store technology and capabilities in the market
Oversee site merchandising, product setup, promotional execution, and UX optimization
Partner with internal and external teams to improve conversion rate and AOV
Ensure consistency in brand presentation, storytelling, and user experience across all touchpoints
Manage day-to-day operations on Amazon with agency partners, including listings, content, pricing, promotions, and advertising strategy - including advertising efficiency and product level focus
Lead new product launches and big Amazon moment activation in leadership with our Amazon agency
Monitor account health, fulfillment, inventory levels, and channel net profit margin.
Drive revenue growth and brand excellence for our experience on Amazon
Manage TikTok Shop store health — maintain product catalog, PDPs, site content and pricing/promotions
Ensure inventory health through ‘Fulfilled by TikTok’ aligned with excellent fulfillment and customer experience
Lead Product assortment and merchandising decisions, building bundles and competitive offers
Oversee project management on Influencer and Affiliate programs
Partner closely with Media and Influencer team to maximize brand impact on the platform and to drive maximum revenue growth
Establish new team processes to adapt the team and brand to a constantly changing platform environment
Serve as the primary liaison between Marketing, Sales, Operations, Finance, and Customer Experience on all Ecommerce matters
Ensure accurate forecasting, inventory management, and reporting across channels
Develop best practices, systems, and processes to enable growth and scalability
Lead the strategy, activation, and execution on all Ecommerce matters within Annual Operating Plan

Requirements

What you’ll need

Bachelor's degree in a related field
6–10 years of progressive e-commerce experience managing DTC, Amazon and other marketplace channels
Proven success driving revenue, margin, and conversion improvements in a consumer goods or lifestyle brand
Deep familiarity with Shopify and Amazon Seller Central (with TikTok Shop experience strongly preferred)
Strong analytical ability and comfort managing performance metrics
Excellent project management, prioritization, and cross-functional communication skills
Ability to balance executional detail with strategic thinking in a fast-paced, high-growth environment
Assertive in your communication style
Excited to grow Vacation® into a household name and have fun in the process
You use sunscreen

Benefits

Comp & perks

Comprehensive Medical, Dental, Vision plans with up to 100% coverage for employees
Fully remote work with annual company-wide offsite
401(k) (2026)
WFH stipend and an annual learning stipend
15 Days PTO
Complimentary Vacation® Products

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

e-commerce managementrevenue growthconversion optimizationinventory managementsite merchandisingproject managementdata analysisperformance metricspromotional planninguser experience optimization

Soft Skills

cross-functional communicationstrategic thinkingprioritizationassertive communicationadaptabilityteam collaborationleadershipproblem-solvingcreativitycustomer experience focus

Certifications

Bachelor's degree in related field