Vacasa

Brand Manager

Vacasa

full-time

Posted on:

Location Type: Remote

Location: Alabama • Alaska • United States

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Salary

💰 $90,700 - $117,900 per year

About the role

  • Define and evolve Casago’s brand strategy, including positioning, value proposition, and messaging architecture across B2C and B2B audiences
  • Establish, maintain, and govern brand guidelines to ensure consistent application across all national and franchise marketing touchpoints
  • Serve as the final brand authority, providing approval and guidance on campaigns, launches, and franchise-facing materials
  • Manage and develop the Brand team, including Copywriter(s) and Graphic Designer(s), providing clear direction, feedback, and prioritization
  • Lead cross-functional brand planning in partnership with Local Marketing, Franchise Operations, and other Marketing teams
  • Develop scalable brand systems, frameworks, and tools that enable franchise adoption while maintaining brand integrity
  • Oversee brand-related initiatives and launches, ensuring alignment, readiness, and high-quality execution across markets
  • Guide brand research, insights, and competitive analysis to inform strategic decisions and positioning
  • Balance brand consistency with local market flexibility by establishing clear guardrails for customization within a franchise model
  • Act as the internal steward and advocate for the brand, educating teams and reinforcing standards across the organization

Requirements

  • 5–8+ years of experience in brand management, marketing, or related roles
  • Proven experience developing and owning brand strategy within multi-location, franchise, or complex organizations
  • Strong understanding of brand governance, messaging frameworks, and scalable brand systems
  • Demonstrated ability to lead cross-functional work and influence without direct authority
  • Excellent strategic thinking, prioritization, and decision-making skills
  • Strong communication and collaboration skills across creative, marketing, and operational teams
  • Hospitality, franchise, or consumer services experience strongly preferred
  • Experience managing a digital brand management platform preferred
Benefits
  • Health/dental/vision insurance based on hours worked
  • Employer Sponsored & Voluntary Supplemental Benefits based on hours worked
  • 401K retirement savings plan with immediate 100% company match on the first 4% you contribute
  • Health & Dependent Care Flexible Spending Accounts based on hours worked
  • Paid Flex Time Off / Vacation & Sick Time
  • Employee Assistance Program (EAP)
  • Employee Discounts
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategybrand governancemessaging frameworksscalable brand systemsbrand researchcompetitive analysiscross-functional leadershipdigital brand management
Soft Skills
strategic thinkingprioritizationdecision-makingcommunicationcollaborationinfluence without authority